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Is iTunes Link Maker Patentable?

Posted By Barry Ritholtz On October 21, 2003 @ 11:47 pm In Web/Tech | Comments Disabled


Here’s a thought: If Amazon [2]‘s One Click purchase system is patentable [3] — and lets not kid ourselves, its nothing more than a browser cookie — then shouldn’t Apple [4]‘s iTunes Link Maker [5] be even more patentable?

This is more than a simple web interface — it’s a method of automatically generating the code”to create deep links to any music on the iTunes Music Store [6]. Any user who copy-and-pastes that code into their own web page can drive traffic to any specific song, album or band on iTunes. Pretyy snazzy!

I’ve never seen that trick before — one click takes you to a specific song in an on-line music store, ready for listening or purchase. I’m not in favor of most of these stupid business model patents, but this one looks possible . . . I’ll have to do a patent search in the office tomorrow to see if Apple filed (unless someone else beats me to it).

One last thought on the iTunes Deep Song Link: Whenever I post, I now have a compulsion to point to whatever song happens to be playing at that instant; At the moment, its The Push Star’s “Drunk Is Better Than Dead.”     [7]

Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2003/10/is-itunes-link-maker-patentable/

URLs in this post:

[1] : http://www.apple.com/itunes/download/

[2] Amazon: http://www.amazon.com/

[3] patentable: http://www.internetnews.com/ec-news/article.php/4_713681/

[4] Apple: http://www.apple.com/

[5] iTunes Link Maker: http://phobos.apple.com/WebObjects/MZSearch.woa/wa/itmsLinkMaker

[6] iTunes Music Store: http://www.apple.com/itunes/store/

[7] : http://www.ritholtz.com/blogitms://ax.phobos.apple.com.edgesuite.net/WebObjects/MZStore.woa/45/wa/viewAlbum?selectedItemId=633093&playListId=633136

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