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Transparent Factory

Posted By Barry Ritholtz On October 19, 2003 @ 9:02 am In Finance,Web/Tech | Comments Disabled

I’m planning on linking to this in tomorrow’s Big Picture, but the car junkie in me found it just so fascinating I had to post early:  Virtual Tour of VW’s Transparent Factory [1]

Its way cool, despite the abysmal pun the editors threw in; "We visit this glass house, home of the new Phaeton. Sure enough, nobody¹s throwing stones." I guess (sure enough) the Eds couldn’t help themselves.

9152003133315.jpg [1]
Source:  Car and Driver [1]

Here’s an excerpt from the article:

In a bid to prove to customers that this luxury car is indeed different from all the others, the company has set up a factory, at a cost of some 186 million euros (roughly $208,000,000 at current exchange rates) that is unique in all the world. The building is located in the heart of Dresden, Germany, an 800-year-old city known for its arts and craftsmanship. The factory’s walls are made almost entirely of glass — over 290,000 square feet of it. Its floors are covered entirely in Canadian maple. And its layout is visitor-friendly, set up to receive, per day, 250 tourists (by advance reservation at 5 euros each), customers, or prospects (gratis). There are no smokestacks, no loud noises, and no toxic byproducts. Parts arrive, and luxury cars depart . . .

Hat tip:  Linkfilter [2]

Update: January 7, 2005 4:32 pm

There is a terrific collection of photos here:

A photo tour of the Transparent Factory in Dresden [3]   http://forums.vwvortex.com/zerothread?id=1837641


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2003/10/transparent-factory/

URLs in this post:

[1] Virtual Tour of VW’s Transparent Factory: http://www.caranddriver.com/article.asp?section_id=4&article_id=7207&page_number=1

[2] Linkfilter: http://linkfilter.net/?id=32747

[3] A photo tour of the Transparent Factory in Dresden: http://forums.vwvortex.com/zerothread?id=1837641

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