Yet another comment in our continuing series as to the real reason CD sales have been slowing:

I harp on Radio consolidation for a reason. The table below explains why: Consolidation is part of the music industry’s woes. Its yet another reason accounting for the slowing CD sales.

According to Edison Media Research, the most influential media impacting music consumers is radio. Amongst consumers who have purchased a CD in the past 12 months, a whopping 75% said their purchase was influenced by what they heard on the radio. Friends and family? A distant second, at 46%. Music television is third — at least it was, back when MTV was actually playing music.

influencing_consumer_music_purchases.bmp
Source: emarketer

Consider this part 2 of basic lesson in simple math and economics. Radio is the dominant source impacting consumer purchases. They purchase what they hear broadcast. Due to consolidation, today Radio plays a fewer variety of artists, and airs less songs. Consumers hear less music.

You don’t need a spreadsheet to figure out what happens next: Consumers buy less music. This phenomena is independent of any economic weakness we have previously discussed.

If the RIAA were smart — and if you suspect by now I think they are not, congratulations, you’ve been paying attention — they would hire a lobbyist to petition against pretty much everything Clear Channel Radio ever requests of Congress.

Perhaps the music industry may find some small salvation in Satellite Radio. This relatively young industry looks to be beyond the reach of both payola and the moralists at the F.C.C.

Of course, the century is still young, and there’s plenty of time for either Satellite Radio, the F.C.C., or even the music industry to screw things up . . .

UPDATE March 2, 2004, 1:56 PM
Following our mention last week of Satellite Radio as some small potential salvation for the industry, comes this article from Monday’s WSJ:

“Sirius has always touted its “pure music” philosophy and commercial-free format as an important advantage in the battle for satellite-radio dominance. XM suddenly did a U-turn last month, announcing it would make its music channels commercial-free, too. Starting this week, Sirius and XM each plan to launch local weather and traffic reports for a handful of major metropolitan areas, including New York and Los Angeles.”

Amid the FCC’s Decency Push, Satellite Radio Is Poised to Grow
Sarah Mcbride and Andy Pasztor,
The Wall Street Journal, March 1, 2004 1:28 a.m. EST
http://online.wsj.com/article/0,,SB107809808894842347,00.html

Good stuff.

Category: Music

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

6 Responses to “Radio Consolidation and CD Sales”

  1. and if heavy users are in the 40 something % bracket ?

  2. I’m not sure I understand the comment — the percentages reflect what CD buyers said was influencing their most recent purchase.

    Its an average of consumers via a survey.

  3. the research covers consumers who have bought at least 1 CD in the past 12 months. Usually markets have a structure of 20% of consumers buying 80% of the products. I would further assume that if someone buys a lot of CD’s she might have less time for listening to the radio.That’s why I think the bad economy is enough of an explanation. BTW in the UK more CDs are sold than ever.

  4. Terry says:

    Satellite Radio is the greatest thing since pay TV, satellite or not. The quality and choices blows free radio away. It’s really worth the few bucks either Sirius or XM charge. Now with sports programs it gets even better.

  5. Rob says:

    Does anyone think that Satellite radio is going to kill CD sales? With such variety and choice at your fingertips, who needs, or has time for, CDs?

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