forbes_home_logo.gif

I don’t know if this is a willful shift or merely a serendipitous change in Sony Music’s business model. Either way, they seem to have stumbled onto what we have been discussing for a long time: Breaking free of the mega-hit driven addiction.

sony_forbes.gif

Instead, Sony seems to have developed more midlevel artists (as opposed to expensive superstars) who — get this — make the company actually profitable.

Soon, we may learn that Sony has figured out the P2P filesharing is actually free advertising.

“Sony’s market share has declined since [Sony Music boss and TV news veteran) Andrew Lack took over (see chart, above.), and he is short on hitmakers: The only Sony offering among last year’s top ten U.S. albums was Beyoncé’s Dangerously in Love. Moreover, the industry overall remains difficult at best. Last year worldwide sales dropped 7%, albeit following declines of up to 15% in previous years. ”
Source: Forbes

This shift is something other music cos better take notice of . . .

Source:
Music Lessons
Peter Kafka,
Forbes, 04.26.04

http://www.forbes.com/business/forbes/2004/0426/058.html

Category: Finance, Music

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

Comments are closed.