next_wave__how_to_name_a_startup_15

Some naming errors: “PepsiCo’s “Sierra Mist” drink would never work in Germany, because “Mist” in German means “manure.” The car industry has a history of such blunders: General Motors’ car “LaCrosse” is a term for self-gratification among teenagers in French-speaking Canada, the Chevy “Nova” could be mistaken to mean “doesn’t run” in Spanish-speaking countries”

Do you know what “Pinto” means in Rio? Neither did the Ford Motor Company:
Ford’s “Pinto” translates into “small penis” in Brazilian Portuguese slang.

Source:
Next Wave: How to name a startup
Red Herring, June 14, 2004

http://www.redherring.com/article.aspx?a=10687#

Category: Finance

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

3 Responses to “How to name a startup”

  1. Naming Errors

    The Big Picture: Some naming errors: “PepsiCo’s ‘Sierra Mist’ drink would never work in Germany, because ‘Mist’ in German means ‘manure.’ The car industry has a history of such blunders: General Motors’ car ‘LaCrosse’ is a term for self-gratification a…

  2. Anon says:

    I truly enjoy bigpicture and have been a daily reader for some time now.  Since you are usually one to point out poor arguments or factual inaccuracies, I was surprised to see you repeating the oft-mentioned (but incorrect) anecdote re: the Chevy Nova’s supposedly poor sales in Spanish-speaking countries.

    Snopes has a very interesting and well-written debunking of this popular myth: http://www.snopes.com/business/misxlate/nova.asp .  Just wanted to send that your way and take the opportunity to say thanks — I always look forward to your posts.

  3. Marc Brazeau says:

    Snarkhunting is a blog on “Naming and Branding in Popular Culture” that’s can be pretty interesting. They are affiliated with Igor International who has a branding taxonomy chart that you can use to try your hand at making your own blunders:

    http://www.igorinternational.com/blanktaxonomy.html