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How to name a startup

Posted By Barry Ritholtz On June 15, 2004 @ 6:46 am In Finance | Comments Disabled


Some naming errors: “PepsiCo’s “Sierra Mist” drink would never work in Germany, because “Mist” in German means “manure.” The car industry has a history of such blunders: General Motors’ car “LaCrosse” is a term for self-gratification among teenagers in French-speaking Canada, the Chevy “Nova” could be mistaken to mean “doesn’t run” in Spanish-speaking countries”

Do you know what “Pinto” means in Rio? Neither did the Ford Motor Company:
Ford’s “Pinto” translates into “small penis” in Brazilian Portuguese slang.

Next Wave: How to name a startup [1]
Red Herring, June 14, 2004


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[1] Next Wave: How to name a startup: http://www.redherring.com/article.aspx?a=10687#

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