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What’s up with CNBC? ?

Posted By Barry Ritholtz On June 10, 2004 @ 10:20 am In Media | Comments Disabled

CNBC [1]

What is up with CNBC’s [1] recent programming gyrations? It defies logic.

Consider these moves:

-Cutting back their top rated (and my favorite) show — Kudlow & Cramer [2] — from 4X to just once a day (big mistake);

-The Dennis Miller Show [3] — it makes no sense on this network — and that’s before you get to the fact that its simply unwatchable;

-Moving Maria off the NYSE floor (which was likely her choice) has left a void — find a new “Money Honey” to replace her with (How about the woman from CNBC Asia? — Amanda something — she has a similar look and demeanor);

-What up with Rukeyser [4]? He’s been AWOL for over 6 months now. It’s like he died and they are afrsaid to tell anyone; Strange things are afoot at the Circle-K [5].

-Lastly, can we please stop hiring Jocks and Actors to do Financial Analysis? In 1999, it was Jose Conseco, now its disgraced [6] wrestler John “Bradshaw [7]” Layfield (See links below). Wise up.

On the positive side, grabbing Dylan Radigan from Bloomberg [8] was a smart move, and his show BullsEye [9] — at least the first half hour — is a lively format that seems to work.

Now, if we can only break them of their celebrity addiction, it would make Jack Welch proud.

CNBC Wrestles With a Bad-Boy Image [7]
By Lisa de Moraes
Washington Post, Thursday, June 10, 2004; Page C07


NY Post, June 10, 2004


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2004/06/whats-up-with-cnbc/

URLs in this post:

[1] Image: http://moneycentral.msn.com/cnbc/tv/default.asp

[2] Kudlow & Cramer: http://moneycentral.msn.com/content/CNBCTV/TV_Info/P12129.asp

[3] Dennis Miller Show: http://moneycentral.msn.com/content/CNBCTV/TV_Info/P72123.asp

[4] Rukeyser: http://moneycentral.msn.com/content/CNBCTV/TV_Info/P21227.asp

[5] Circle-K: http://www.imdb.com/title/tt0096928/quotes

[6] disgraced: http://www.nypost.com/entertainment/22682.htm

[7] Bradshaw: http://www.washingtonpost.com/wp-dyn/articles/A29937-2004Jun9.html

[8] Bloomberg: http://www.bloomberg.com

[9] BullsEye: http://moneycentral.msn.com/content/CNBCTV/TV_Info/P73243.asp

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