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Posted By Barry Ritholtz On July 27, 2004 @ 10:20 am In Finance | Comments Disabled
Yesterday’s Google  comments bounced around the echo chamber quite a bit. Today, I see the NYTimes has a series of good graphics regarding the upcoming IPO.
I’ve always marvelled that everyone focuses on the mathematical usage of the term “Google” — its the number 10^100. “Googleplex” — the Google corproate campus — is an even larger number: 10^[(10)^100].
Overlooked is the more simple grammatical breakdown: “Google” can be divided into “Go Ogle” — meaning “to stare at, or observe.”
Lastly, Jim Cramer  counts the ways the founders have screwed this up:
First, you buck the system, which had finally gotten a lot of the kinks out of it, and make sure that the thing’s done Dutch. I know the bonds are used to Dutch auctions, but the unsophisticated public sure isn’t. Start the Dutch revolution without me.
Second, you set the price at a level that is the most forbidding to the most people: north of $100. What the heck does that prove? That you intend to be the next Berkshire Hathaway?
Third, you talk about shareholder democracy but then you do the single most anti-democratic thing possible: issue two classes of stock.
Fourth, you wait until the dog days of summer to do the deal when no one’s around anyway.
Fifth, you show total contempt for all of the institutions that, like it or not, represent most of the buyers out there, especially now that you price the deal at $100 a share.
Look, I know the process from 1998-2000 was deeply flawed. There was spinning going on, and friends and family and lots of laddering and all sorts of evil that since has been erased or silenced. The main flaw with the system, though, was that you couldn’t reset demand on the fly to make it so that there was some sort of elasticity when buyers came in. The underwriters always blamed the SEC for that. If that was the real problem, let’s deal with it. But this deal, I mean, can you say fiasco?
In six months, Google’s gone from a company everyone wants a share of to perhaps the single-most scorned entity I can recall. Right out of the chute! Amazing.
Astute commentary from the always entertaining Cramer.
As It Goes Public, Google Says It Is Worth Up to $36 Billion 
SAUL HANSELL and GARY RIVLIN
NYTimes, July 27, 2004
How Google Has Ruined Its IPO Deal
By James J. Cramer
RealMoney.com, 7/27/2004 8:58 AM EDT
Article printed from The Big Picture: http://www.ritholtz.com/blog
URL to article: http://www.ritholtz.com/blog/2004/07/go-ogle/
URLs in this post:
 Image: http://bigpicture.typepad.com/comments/images/Goog.chart1.html
 Google: http://bigpicture.typepad.com/comments/2004/07/google_prices_s.html
 Image: http://bigpicture.typepad.com/comments/images/GOOG3.html
 Jim Cramer: http://www.thestreet.com/p/pf/rmoney/jamesjcramer/10174243.html
 Image: http://bigpicture.typepad.com/comments/images/GOOG4.chart.html
 As It Goes Public, Google Says It Is Worth Up to $36 Billion: http://www.nytimes.com/2004/07/27/technology/27google.html?ex=1248580800&en=c7006609b7eaaf98&ei=5090&partner=rssuserland
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