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Recent traffic analysis

Posted By Barry Ritholtz On November 2, 2004 @ 9:48 am In Weblogs | Comments Disabled

I’ve been tracking the traffic to the Big Picture lately, albeit far less compulsively than say six months ago.

Wanna hear something really weird about these electoral vote updates [1]?

I typically get between 3000-5000 hits a day — given the rather narrow, market/economic focus of this blog, those are respectable if uninspired numbers. I surmise about 2000 of the regular readers are stock market / media types. The rest are Google hits, followed by Yahoo, and then everyone else. (I apparently have a good Google score).

Any mention by a big blogger — Altercation [2], KOS [3], Buzzflash [4], Cursor [5], etc. — drives traffic up 3-4k. When any Radio/Music post gets mentioned by Doc A, traffic spikes by 6-8k for 24 hours.

Now here’s the really funny thing: Over the past two months or so, the blog traffic has climbed up to 10-15,000 per day without any major linkage. The vast majority is due to a huge increase in Google/Yahoo searches for “Projected Electoral College Vote.”

I starte excerpting the WSJ’s swing state chart early in the campaign. The Journal is pretty neutral, and the quant in me was attracted to their mathematical modelling.

Over the past week, traffic looking for its been over 15k/day, and today, Monday November 1, without any major linkage, the traffic is at 19,889 for the past 24 hours — with 90% of it looking for “Projected Electoral College Vote, 2004 [6]


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2004/11/recent-traffic-analysis/

URLs in this post:

[1] electoral vote updates: http://bigpicture.typepad.com/comments/2004/11/projected_elect.html

[2] Altercation: http://msnbc.msn.com/id/3449870/

[3] KOS: http://www.dailykos.com/

[4] Buzzflash: http://www.buzzflash.com/

[5] Cursor: http://www.cursor.org/

[6] Projected Electoral College Vote, 2004: http://www.google.com/search?q=picture%20of%20electoral%20votes%20map&btnG=Search&hl=en&lr=

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