- The Big Picture - http://www.ritholtz.com/blog -

New Music: Radio versus iPod Adverts

Posted By Barry Ritholtz On February 15, 2005 @ 6:30 am In Finance,Music | Comments Disabled

Here’s a bizarre observation:

I hardly find much in the way of new music on the radio. Haven’t for years. And we’ve already analyzed how iPods have become the new radio [1].

But consider this factoid:

One of the highest profile sources of new music, is, ironically, iPod commercials [2]:  U2′s Vertigo [3], Jerk it Out [4] by The Caesars, Jason Nevins remixed version of N.E.R.D.’s song Rock Star [5], and Channel Surfing [6] by Feature Cast, The Vine’s Ride [7], Ozomatli’s Saturday Night [8], John Murphy’s Spit, and Benny Golson, Music to Think By [9]. I first heard all of these via an Apple advert (even with TiVo).

Then there’s the homebrewed Apple ads [10], featuring Tiny Machine by the Darling Buds, as well as What’s Your Favorite Color [11] by Living Colour. Othe Apple ads: I really like both Take California [12] by the Propellerheads,and Walkie Talkie Man [13] by Stereogram — both of which I first heard via an iPod commercial. I have friends who say the same thing for Black Eyed Peas’ Hey Mama [14] — pod commercial. Since I’m a brit rock fan, I knew of Jet’s Are You Gonna Be My Girl [15]
– but I suspect that many people first heard that via iTunes adverts (Let me know in the comments if I missed any).

Indeed, I’ll bet many more people first heard all these songs on a television commercial, and not on the radio. What does that say about the broadcast industry? Not anything good, that’s for sure.

Apple hasn’t left out classic rockers:  Jimi Hendrix (Purple Haze [16]), Steppenwolf (Born to be Wild [17]), Bob Dylan, (Forever Young [18]), Barry White (You turned my whole world around [19]) and the Rolling Stones (She’s a Rainbow). I wonder how many young ‘uns discoverd this music via Apple commercials?

Kinda ironic [20] (don’t cha think)?

Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2005/02/new-music-radio-versus-ipod-adverts/

URLs in this post:

[1] new radio: http://bigpicture.typepad.com/comments/2005/01/ipod_shuffle_ne.html

[2] iPod commercials: http://www.whatsthatcalled.com/html/search.php

[3] Vertigo: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=30923368&selectedItemId=30926431

[4] Jerk it Out: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=40740959&selectedItemId=40740926

[5] Rock Star: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=5365524&selectedItemId=5365519

[6] Channel Surfing: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=5441256&selectedItemId=5441254

[7] Ride: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=5881155&selectedItemId=5881116

[8] Saturday Night: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=6552193&selectedItemId=6552191

[9] Music to Think By: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=58342&selectedItemId=58328

[10] Apple ads: http://www.wired.com/news/mac/0,2125,66001,00.html

[11] What’s Your Favorite Color: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=894996&selectedItemId=1343376

[12] Take California: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=3444793&selectedItemId=3444764

[13] Walkie Talkie Man: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=7774133&selectedItemId=7772574

[14] Hey Mama: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=14146457&selectedItemId=14146432

[15] Are You Gonna Be My Girl: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=30631695&selectedItemId=30631704

[16] Purple Haze: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=310543&selectedItemId=310539

[17] Born to be Wild: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=512681&selectedItemId=512567

[18] Forever Young: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=485915&selectedItemId=662004

[19] You turned my whole world around: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=129248&selectedItemId=129242

[20] ironic: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=1092886&selectedItemId=1092857

Copyright © 2008 The Big Picture. All rights reserved.