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I have Apple’s Legal Dept on Line 1 . . .

Posted By Barry Ritholtz On March 16, 2005 @ 8:57 am In Finance | Comments Disabled

Supershuffle_1 [1] "It’s not identical with the iPod shuffle, it’s better."

That’s how one Luxpro
representative described the company’s "Super shuffle [1]" — an iPod shuffle
lookalike that popped up at CeBIT late last week much to Apple’s chagrin
.
With an FM tuner, voice recorder and support for MP3, wav and wma formats, the
"Super shuffle" does
indeed seem a bit better than the original,
a claim that didn’t go unnoticed
by Apple’s legal department. At Apple’s behest, Luxpro removed the player from
its display cases Friday, only to put it back on display during the weekend over
the protestations of a visibly distraught Apple product manager.

We all know how
this one ends, right?

Source:
Ex-WorldCom CEO adds "Prison Etiquette" to Amazon wish list [2]
John Paczkowski
GMSV, Tue, Mar. 15, 2005
http://www.siliconvalley.com/mld/siliconvalley/business/columnists/gmsv/11142112.htm


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2005/03/i-have-apples-legal-dept-on-line-1/

URLs in this post:

[1] Image: http://www.luxpro-corp.com/e_575d.htm

[2] Ex-WorldCom CEO adds "Prison Etiquette" to Amazon wish list: http://www.siliconvalley.com/mld/siliconvalley/business/columnists/gmsv/11142112.htm

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