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The Napster Grokster Cooption Business Model

Posted By Barry Ritholtz On June 28, 2005 @ 7:35 am In Music | Comments Disabled

Back in 2003, we lamented the industry’s missed opportunity to Coopt [1]Napster into a viable industry business model [1]. The Grokster decision represents another chance at our proposed cooption [1].

Wanna know how smart the recording industry is? Don’t answer, just watch how they respond to the MGM v Grokster.

If industry insiders had any savvy, they would revisit our past Napster Cooption Business Model [1]. Use the technology as a promotional tool. Turn it into a modern, on-demand, web-based radio. Put out low-fi mp3s (96k or so) as way to expose new artists, promote special releases, rarities, etc. whet people’s appetites for more content which history teaches us they are willing to pay for.

Jiu Jitsu the concept of piracy into a terrific tool for the industry to track, more precisely than anything else before, what artists and songs are attracting which listeners, and where. Custom tailor tours around it, marketing and advertising campaigns, etc.

Create the holy grail of algorithms:  Use it to roll out new music, artists and content via our clever algorithm that can tell, based upon what you have already downloaded, what you may like, will like and will definitely fall in love with.

Turn the recording industry from an asteroid doomed dinosaur to a warm blooded furry mammal. Coopt the technology. Embrace people’s love of digital music. Be smarter business people.

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<sigh>   Or not . . .


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[1] Coopt : http://bigpicture.typepad.com/comments/2003/09/the_napster_coo.html

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