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UK Study: Downloaders Buy More Music

Posted By Barry Ritholtz On July 27, 2005 @ 11:39 am In Finance,Intellectual Property,Music | Comments Disabled

A belated Tuneful Tuesday post. A recent UK study confirms what we’ve known all along:

"Computer-literate music fans who
illegally share tracks over the internet also spend four and a half times as
much on digital music as those who do not, according to research published
today.

The survey confirms what many music fans have informally insisted for some
time: that downloading tracks illegally has also led them to become more
enthusiastic buyers of singles and albums online.

Unlikely to be music to the ears of record companies, who have previously
argued the opposite, the results will raise a question mark over the companies’
recent drive to pursue individual file sharers through the courts."

According to the study, music fans who regularly share and download music illegally — active P2P users — typically
spend over 400% more on legal music downloads
than other music fans.

Speaking from personal experience, I have never discovered or purchased more music than I did during the heyday of Napster.

Paul Brindley, one of the authors of the study, noted "There’s a myth that all illegal downloaders are mercenaries hell-bent on breaking the law in pursuit of free music. In reality, they are often hardcore fans who are extremely enthusiastic about adopting paid-for services as long as they are suitably compelling."

>

Sources:
The Leading Question [1]
http://www.theleadingquestion.com/

Music pirates spend four-and-a-half times more on legitimate music downloads than average fans [2]
http://www.musically.com/theleadingquestion/files/theleadingquestion_piracy.doc

Radio is still the number one source for finding out about new music [3]
http://www.musically.com/theleadingquestion/files/theleadingquestion_radio.doc

Downloading ‘myths’ challenged [4]
BBC
NEWS,Published:
2005/07/27 08:10:56 GMT
http://news.bbc.co.uk/1/hi/technology/4718249.stm

Online file sharers ‘buy more music’ [5]
Owen Gibson, media correspondent
The Guardian , Wednesday July 27, 2005
http://media.guardian.co.uk/city/story/0,7497,1536889,00.html

File sharers ‘spend more on music downloads’ [6]
By Tony Smith (tony.smith at theregister.co.uk)
Published Wednesday 27th July 2005
http://www.theregister.co.uk/2005/07/27/p2p_users_legal_downloads


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2005/07/uk-study-downloaders-buy-more-music/

URLs in this post:

[1] The Leading Question: http://www.theleadingquestion.com/

[2] Music pirates spend four-and-a-half times more on legitimate music downloads than average fans: http://www.musically.com/theleadingquestion/files/theleadingquestion_piracy.doc

[3] Radio is still the number one source for finding out about new music: http://www.musically.com/theleadingquestion/files/theleadingquestion_radio.doc

[4] Downloading ‘myths’ challenged: http://news.bbc.co.uk/1/hi/technology/4718249.stm

[5] Online file sharers ‘buy more music’ : http://media.guardian.co.uk/city/story/0,7497,1536889,00.html

[6] File sharers ‘spend more on music downloads’: http://www.theregister.co.uk/2005/07/27/p2p_users_legal_downloads/

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