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Building Excitement

Posted By Barry Ritholtz On October 4, 2005 @ 6:19 am In Music | Comments Disabled

A rather surprising acknowledgement from Billboard:

The back story of Fiona Apple’s first new
album in six years, "Extraordinary Machine" — which comes out October
4 — is truly, well, extraordinary. Earlier this year, 11 of Apple’s tracks leaked on the Internet, making the rounds on peer-to-peer networks.

Although the tactic is often part of a label strategy to build
excitement for a project, the leaks devastated the singer. The songs
"weren’t done at all, and these weren’t the versions I wanted to put
out on an album," she says of the Jon Brion-produced tracks.

Fascinating admission by the mainstream media. 

In the past, any mention of the legitimate promotional uses of P2P — i.e., U2 [1], Eminem [2], Revenge of the Sith [3] — was more or less looked at askance. But given what we know about Radio’s wounded business mode [4]l and the impact of Radio consolidation on CD sales [5], we really shouldn’t be surprised at all.

Welcome to Fiona Apple’s ‘Machine’ [6]
Jill Kipnis
Billboard, Fri Sep 30, 2005 6:06 PM ET

Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2005/10/building-excitement/

URLs in this post:

[1] U2: http://bigpicture.typepad.com/comments/2004/11/was_u2s_p2p_rel.html

[2] Eminem: http://bigpicture.typepad.com/comments/2004/11/no_coincidences.html

[3] Revenge of the Sith: http://bigpicture.typepad.com/comments/2005/05/was_revenge_of_.html

[4] Radio’s wounded business mode: http://bigpicture.typepad.com/comments/2004/07/clear_channels_.html

[5] Radio consolidation on CD sales: http://bigpicture.typepad.com/comments/2004/02/radio_consolida.html

[6] Welcome to Fiona Apple’s ‘Machine’: http://today.reuters.com/news/newsArticle.aspx?type=musicNews&storyID=2005-09-30T220514Z_01_KRA079519_RTRIDST_0_MUSIC-APPLE-DC.XML&archived=False

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