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Make DJMT a Blog!
Posted By Barry Ritholtz On December 12, 2005 @ 7:34 am In Financial Press | Comments Disabled
Here’s a great idea for Dow Jones: Why don’t you make Dow Jones Market Talk a blog?
Its a great news service that is inaccessible to many people; (Have a look at GMSV  as an example of a media owned blog that works well). it would be a good branding exercise for DJ; and it would give DJMT credit for their role in furthering certain stories.
Example: There is a boingboing post on "How News is Made " using the NFR’s +22% Black Friday weekend sales nonsense as an example. Seeing as how we here at the Big Picture had a hand in that debacle, we can safely observe that the bb discussion is accurate — but they leave out DJMT’s role in the saga.
Recall that upon seeing NRF’s +22% sales comment, I recognized  that it failed to comport with any other data on the holiday shopping weekend. So I got their release, took apart their methodology, and discovered boatloads of flaws. I wrote it up in my weekly commentary, which not only goes out to Wall Street, hedge funds and the media, but also gets posted here .
The very first mainstream media to pick it up was Dow Jones Market Talk; Although it is ostensbily part of a wire service, its really a blog-like like creature without a home page. (the text of their post is captured here ). The CNBC Econ reporter Steve Liesman picked it up, and did a story a day or two later. Then numbers guy Carl Bialik did a WSJ article on it .
But it all started with DJMT, and they get neither the credit nor the traffic for their good work.
This is my holiday gift to Dow Jones — a great idea for free: make DJMT a blog!
Article printed from The Big Picture: http://www.ritholtz.com/blog
URL to article: http://www.ritholtz.com/blog/2005/12/make-djmt-a-blog/
URLs in this post:
 GMSV: http://blogs.siliconvalley.com/gmsv/
 How News is Made: http://www.boingboing.net/fakenews.html
 recognized: http://bigpicture.typepad.com/comments/2005/11/dont_believe_th.html
 text of their post is captured here: http://bigpicture.typepad.com/comments/2005/11/more_to_holiday.html
 WSJ article on it: http://online.wsj.com/public/article/SB113329592610109317-6PRXoDu8lOnvJu6_cH5EwwSk82M_20061129.html?mod=tff_main_tff_top
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