One of the issues we have been discussing has been how widely and deeply Retailers will be discounting, and what it means to the overall economy.

The most recent review of price cutting is that they are both deep and broad. Our quick survey of both brick and mortar coupons and online savings codes shows that discounting is ramping up dramatically.  This will likely pressure for Q4 profit margins.

Attached are 2 PDFs we scraped together (from various shopping fiends we know); These represent almost 40 major retailers discounting for the first post Black Friday weekend’s sales events.

Download Gap, Banana Republic, Old Navy.pdf

Download 6 Store, 30 online coupons.pdf

As you can see, the price cutting is quite dramatic

Retailers are nervous, judging by the considerable price cutting thats going on:


UPDATE:  November 30, 2006 4:25pm

Google Checkout has gotten into the Holiday discounting spirit!


A sampler of various Store Sample coupons (not including Google):






Category: Consumer Spending, Economy, Retail

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

20 Responses to “Retailers’ Massive Discounting”

  1. Limejuice says:

    Plug Google is pushing Google Checkout heavily with unlimited $10 off $30 and $20 off $50 coupons.

    I’ve been buying lots more stuff from and this season and less on because of all the google coupons.

  2. emd says:

    equities are the only thing this holiday season not on sale

  3. wcw says:

    Depends how you measure it. Nb all the usual caveats, but right now the S&P 500 is throwing off more cash than the 10-year.

  4. Mel says:

    I have never seen a Restoration Hardware Friends and Family. As for the others, I know that I am waiting to use the F & F 30% off at Banana Republic for some gifts – sure I could buy them now, but why not get the discount? And I am planning to spend less this year than in previous years. It’s all a little too out of control for my taste.

    Thanks for the Google tip Limejuice. Didn’t know about that.

  5. KP says:

    Bah…deep smeep. The ‘regular’ prices are inflated to the moon….they can spare the discounts.

  6. muckdog says:

    Discounts will increase over the next month and after Christmas, I think.

    I wonder how much the Zune will go for after Christmas? I mean, there is Zero Traffic in the Zune aisle at retailers. No plans for me to get one; I’m getting a new smartphone in early 2007.

  7. Michael C. says:

    Hey, isn’t this deflation!?!

  8. cleanupDSNY says:

    barnes & noble looks like it is expired. hmmmm, how am i going to buy cramer’s latest with an expired coupon? maybe they re giving them away for free….

  9. Junebug says:

    Doesn’t look like deep discounting to me. Seen similiar coupons/discounts all throughout the year.

    Check the online shopping forums (i.e.,, etc….)

  10. rebound says:

    Who would have thunk? Prices go down because of competition. Consumers win! Capitalism on the march!!! I love it. Some deflationary price manifestations in an era of “stealth” inflation might give the little guy some reprieve and due justice this holiday season.

    But the next post I will be back to doom and gloom and the reality of consumers being overextended and nothing being left to prop up the economy after the real estate cash-out equity withdrawal bonanza of the last half decade. I’ll also regress into harping about ARM’s re-ARMING which are getting ready to kill the discretionary cash flow of millions of households which will have a delayed but very real effect on the economy. In other words, I will again be stating the obvious amongst peers … hoping that someone will prove me incorrect so that I can go long and stop drinking as heavily.


  11. DavidB says:

    Every time I see a store advertise 30% off I can’t help but think, “Man, they were willing to originally rip me for that extra 30%!” It is usually enough to keep me from ever buying from the place

    The only one I’ll buy from at 30% discount sale price is Mr. Market and I am definitely checking out the package before I buy from that crook(maybe crook is too harsh a word. Let’s just say that he is more than willing to rob you blind if you let him)

  12. Mike says:

    The Gap coupons in the PDF are NOT special to this year; employees gets a limited number of these to hand out to their personal friends and family every year at this time. Also, the discount rate is the same as always.

  13. Lindi Smith says:

    I’m wondering when Americans will finally have enough stuff?

    I mean, year after year, how much can we possibly buy anyway?

  14. Schizohedron says:

    >I mean, year after year, how much can we possibly buy anyway?

    Lindi, this is where the Container Store steps in!

  15. JL says:

    I think you misinterpreted this piece of data. Retailers do this at the end of every year to drive up fiscal year earnings. Coupon discounts are even higher after Xmas day…with an expiration date of 12/31.

  16. “peace. love. gap.”?????

    Damn. When I see that I am soooooo happy I’ve joined the counterculture…

  17. Bob A says:

    Hey there’s the boots I wanted at Timberland for 40% off. Thanks dude!

  18. Rick says:

    I have also used Google check-out 4/5 times at every time using $20 off $50 purchase but I am unable to figure out what is Google getting out of this? Because I will absolutely not use it again in future if discount is not there (there are few small benefits of using them – but they are not strong enough)!

    If it is something like Google is trying to collect some additional data on users, probably it is a high price to pay – a one-time $20 off $50 (which they have – as one-time $10 off $10 purchase) may be able to get them most of it – but I am not able to understand their gain in allowing this discount unlimited number of times. BTW, it almost made it feel like 1999-2000 again for internet shopping deals..

  19. JL says:


    Perhaps Google wants to become the middleman between retailers and credit card companies. If they sign up enough retailers, they might be able to get a better deal on fees than retailers. To the consumer, not having to enter credit card #’s over and over again is a convenience.

  20. sally says:

    Looks like the Gap is not that desperate for sales this holiday season. Last year the friends and family coupons that were printed from online were accepted in their stores… this year the snotty salespeople are rejecting them and making you feel like you are stealing from them. As one customer in line at Banana Republic stated “you can keep your stuff! I’ll be back next week when you have it marked down 30%!