Who Are Online Financial Readers ?

Earlier this week, we looked at some data about online financial news sources (via Media Post). For those of you find this sorta stuff interesting, there are more tables after the jump.

 

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

 

   

Demographic Data for Financial News & Information   Category (Month of September   2007 US, Home and Work)

   

   

Category

   

   

Target

   

   

Unique Audience (000)

   

   

Unique Audience Composition (%)

   

   

Total

   

   

 

   

   

55,011

   

   

100

   

   

Male

   

   

 

   

   

30,054

   

   

54.63

   

   

Female

   

   

 

   

   

24,958

   

   

45.37

   

   

Age

   

   

2 – 11

   

   

756

   

   

1.37

   

   

 

   

   

12 – 17

   

   

2,271

   

   

4.13

   

   

 

   

   

18 – 24

   

   

1,556

   

   

2.83

   

   

 

   

   

25 – 34

   

   

8,123

   

   

14.77

   

   

 

   

   

35 – 49

   

   

19,245

   

   

34.98

   

   

 

   

   

45+

   

   

29,550

   

   

53.72

   

   

 

   

   

55+

   

   

15,512

   

   

28.2

   

   

 

   

   

65+

   

   

5,948

   

   

10.81

   

   

HH Income

   

   

$ 0 – 24999

   

   

2,894

   

   

5.26

   

   

 

   

   

$ 25000 – 49999

   

   

10,053

   

   

18.27

   

   

 

   

   

$ 50000 – 74999

   

   

13,359

   

   

24.28

   

   

 

   

   

$ 75000 – 99999

   

   

11,369

   

   

20.67

   

   

 

   

   

$ 100000 – 149999

   

   

9,664

   

   

17.57

   

   

 

   

   

$ 150000+

   

   

6,464

   

   

11.75

   

   

 

   

   

No Response

   

   

1,208

   

   

2.2

   

   

Source:    Nielsen Online, NetView

   

 

 

 

Data on Web Media Finance & Economy Segment Week ending October 14, 2007 US, Home and Work

 

 

 

 

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

 

   

Top 20 Advertisers

   

   

Company

   

   

Impressions (000)

   

   

Share of all Impressions

   

   

Citigroup Inc.

   

   

85,100

   

   

32.5%

   

   

Entrepreneur Media

   

   

63,150

   

   

24.1%

   

   

Bankrate, Inc.

   

   

60,431

   

   

23.1%

   

   

The Motley Fool, Inc.

   

   

15,544

   

   

5.9%

   

   

INVESTools

   

   

14,651

   

   

5.6%

   

   

Investopedia.com

   

   

3,751

   

   

1.4%

   

   

Dow Jones & Company, Inc.

   

   

3,068

   

   

1.2%

   

   

FranchiseEXPO.com

   

   

2,659

   

   

1.0%

   

   

Investor’s Business Daily

   

   

2,571

   

   

1.0%

   

   

Forbes, Inc.

   

   

1,921

   

   

0.7%

   

   

FutureSource

   

   

1,383

   

   

0.5%

   

   

CompareInterestRates.com

   

   

1,078

   

   

0.4%

   

   

New York Stock Exchange

   

   

891

   

   

0.3%

   

   

Pearson plc

   

   

537

   

   

0.2%

   

   

Global Investment Research Corp

   

   

474

   

   

0.2%

   

   

Quote.com

   

   

466

   

   

0.2%

   

   

Time Warner Inc.

   

   

425

   

   

0.2%

   

   

The Washington Post Company

   

   

395

   

   

0.2%

   

   

CrownForex.com

   

   

352

   

   

0.1%

   

   

General Electric Company

   

   

344

   

   

0.1%

   

   

Total

   

   

262,018

   

   

 

   

   

Source: Nielsen Online, AdRelevance

   

 

 

 

 

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

   

   

   

 

 

   

 

   

Top Ad Sizes

   

   

 

   

   

Dimensions

   

   

Impressions (000)

   

   

Share of all Impressions

   

   

Leaderboard

   

   

(728×90)

   

   

94,764

   

   

36.2%

   

   

Micro Bar

   

   

(88×31)

   

   

64,916

   

   

24.8%

   

   

Non-Standard Dimension

   

   

 

   

   

60,278

   

   

23.0%

   

   

Medium Rectangle

   

   

(300×250)

   

   

20,964

   

   

8.0%

   

   

Wide Skyscraper

   

   

(160×600)

   

   

5,466

   

   

2.1%

   

   

Button #2

   

   

(120×60)

   

   

4,808

   

   

1.8%

   

   

Rectangle

   

   

(180×150)

   

   

3,950

   

   

1.5%

   

   

Square Button

   

   

(125×125)

   

   

3,348

   

   

1.3%

   

   

Button #1

   

   

(120×90)

   

   

1,614

   

   

0.6%

   

   

Full Banner

   

   

(468×60)

   

   

672

   

   

0.3%

   

   

Skyscraper

   

   

(120×600)

   

   

629

   

   

0.2%

   

   

Large Rectangle

   

   

(336×280)

   

   

533

   

   

0.2%

   

   

Square

   

   

(250×250)

   

   

35

   

   

0.0%

   

   

Half Banner

   

   

(234×60)

   

   

24

   

   

0.0%

   

   

Vertical Banner

   

   

(120×240)

   

   

20

   

   

0.0%

   

   

Total

   

   

 

   

   

262,021

   

   

100.0%

   

   

Source: Nielsen Online, AdRelevance

   

 

 

 

 

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

   

   

 

 

   

 

   

Ad Delivery Types

   

   

Ad Delivery

   

   

Impressions (000)

   

   

Share of all Impressions

   

   

In-Page

   

   

261,730

   

   

99.9%

   

   

Expanding

   

   

202

   

   

0.1%

   

   

Transitional

   

   

44

   

   

0.0%

   

   

Pop-Under

   

   

39

   

   

0.0%

   

   

Pop-Up

   

   

5

   

   

0.0%

   

   

Total

   

   

262,020

   

   

100.0%

   

   

Source: Nielsen Online, AdRelevance

   

 

Note:
Nielsen Online, AdRelevance reporting data reflects advertising
activity served on pages accessible via the World Wide Web and not
within AOL’s proprietary service.

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What's been said:

Discussions found on the web:
  1. super-anon commented on Nov 23

    Hedge fund managers trying to get an idea of which stocks are ripe for short squeezes?

  2. geckojb commented on Nov 23

    So…those that are older and have money don’t find reading financial blogs useful compared to young kids that are broke that eat this stuff up.

    memo to self – do what those with money do.

  3. Eclectic commented on Nov 24

    Speaking of financial readers:

    Any of you technical sorts out there that can explain money flow regarding individual stock trading?

    I simply can not get a grasp of the concept. It seems to me that it ought to be just an observation of a zero sum calculation.

    Anybody?…

  4. Estragon commented on Nov 24

    Eclectic,

    Okay, I’ll have a go at it.

    I assume that in saying money flow in a stock is “just an observation of a zero sum calculation”, you’re thinking that for each buyer there must be a seller, and as such the transaction nets out.

    That’s obviously true as far as it goes, but I think you need to bring the bid/ask spread into play.

    If there’s more demand for than supply of a stock, transactions will tend to happen at the (higher) ask price (i.e. greater money flow on the trade than had the trade occured at the bid price). If demand outweighs supply at that ask once available supply has traded, buyers will have to hit the next highest ask, and so on.

    Suppose you and I trade 100 shares of XYZ back and forth. I sell to you at $1. I want it back, but your ask is $1.05. The value of the first flow was $100, and the second was $105. If instead you had wanted to sell XYZ back to me, you might have had to hit my bid, say $0.95, for a flow of $95.

    Anyway, FWIW that’s my understanding of what underlies the concept of money flow. The indicators use time, price, and volume to infer money flow, but the bid/ask thing is the crux of it.

  5. Eclectic commented on Nov 24

    Thanks Estragon.

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