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W.A.F.

Posted By Barry Ritholtz On December 4, 2007 @ 2:30 pm In Psychology,Technology,Web/Tech | Comments Disabled

In researching last week’s Kindle post [1], I came across this interesting phrase: W.A.F. [2]. Here’s the definition:

wife acceptance factor n. In an object, especially an electronic device,
that normally appeals only to men, the qualities or features added to or
modified in the object to make it acceptable to women. Also: WAF

Example Citation:

The reality is that most traditional hi-fi equipment has
been designed to appeal to male tastes, and consequently, more
typically resembles scientific tools and industrial test equipment than
your average home furniture. But, it seems, the growing pressures of
the Wife Acceptance Factor
is pushing stereo design in a new direction, and creating a new market
in the process, one that seems to be marrying hi-fi performance with
interior decorating.
—Gerald Levitch, "Heard but not seen," The Toronto Star, September 3, 1989

For any red-blooded American, married gadget-head, this is a major concern . . .

>

via Wordspy [2]


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2007/12/waf/

URLs in this post:

[1] Kindle post: http://bigpicture.typepad.com/comments/2007/11/amazon-reader-k.html

[2] W.A.F.: http://www.wordspy.com/words/wifeacceptancefactor.asp

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