Big Picture Demographic Survey
By Barry Ritholtz - February 27th, 2008, 10:00AM
UPDATE: February 27, 2008 2:00 pm
The Survey is done — thank you for all your assistance in doing this! I will get something up on this later this week.
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As previously discussed, here is the marketing survey so favored by advertisers.
While this asks for a variety of personal details, it is a totally anonymous survey — you do not provide a name, or an email address, or an IP address.
Have at it!
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February 27th, 2008 at 10:19 am
Cash in Barry, if you can’t what hope to the rest of us have?
February 27th, 2008 at 10:19 am
Barry, Unless I missed it in the survey you missed a HUGE option for employment/position; I.E. Self employed, entrepreneur.
February 27th, 2008 at 10:23 am
i didnt see “gadfly” on the job descriptions. in all other respects, completed truthfully.
February 27th, 2008 at 10:27 am
Damn! Good catch –
Its a standard form via the ad guys — I had them ad Banking-Finance (which is kinda ambiguous).
I’ll see if we can change that — for now, use “other” for Self employed/entrepreneur.
February 27th, 2008 at 10:29 am
Hi Barry would u disclose any geographical/social/economic breakdown of your survey?
February 27th, 2008 at 10:32 am
Barry feel free to upgrade the site but please don’t try to fool us about your motives for doing so.
February 27th, 2008 at 10:37 am
Erin,
Yes, I have been very crafty about my motivations, using these transparent excuses:
-Monetizing the traffic
-Promoting FusionIQ
-Making the site more functional
Now that you have caught me red-handed, what do you think my true motivation is?
February 27th, 2008 at 10:38 am
Done. A few tidbits might be: 1. Numer of working members in the household; 2. Do you purchase goods/services online; 3. Approximate numer of airline trips per year; 4. % Business travel vs Personal
Are you considering SEO overlay?
February 27th, 2008 at 10:38 am
Sign of recession: everyone is trying to ‘tart’ up their websites….
February 27th, 2008 at 11:16 am
Not bad BR,
I shoulda read the comments first. I put CEO/president/ etc…owner. Since I am self employed… and did fudge on year born by 2 years… never feel comfortable about that one. Good luck buddy.
February 27th, 2008 at 11:17 am
what do you think my true motivation is?
world domination?
February 27th, 2008 at 11:29 am
how ’bout “liquid net worth”? and i want everyone to be honest
February 27th, 2008 at 11:53 am
what’s my cut of your profits, if i fill out this survey?
February 27th, 2008 at 11:53 am
Wow, I’ve never felt so inadequate filling out a online survey in my life. I’m such a failure.
February 27th, 2008 at 11:57 am
Shanps:
I think the SWF’s already have that covered. How fun must it be for the holders of petro dollars right now?
February 27th, 2008 at 11:58 am
lol @ Dervin.. you aren’t joking buddy.
February 27th, 2008 at 12:01 pm
OK, you got my pound of flesh but by the spring of 09, you’ll be paying $14.99 a pound for a T-Bone from Fred. (yes, I name my steers).
February 27th, 2008 at 12:04 pm
“Single, Never married”
Bah – I hate these antiquated marketing surveys. I am not single nor am I married. Since the puritans among us feel that marriage must be ‘protected’ from people like me.
Also – I concur with Scott – ‘Self employed, entrepreneur” should be an option.
February 27th, 2008 at 12:17 pm
To yoshi’s point.
There should have been a question about life insurance.
“here’s to wives and girlfriends. May they never meet.”
February 27th, 2008 at 12:39 pm
Barry, I wish you would have come out with this servey last month, my income has suffered since then. Dam, lying CNBC analysts…if only they’d present as many bears as bulls.
February 27th, 2008 at 12:40 pm
Lets take Craigslist as a case study. Sure they could upgrade the site and make it more usable. And make an absolute fortune in doing so. But is that what users really want, no.
Likewise, we visit BP for the content. Is it a little clunky and disorganized sure. But who cares! Every commercialization I’ve ever seen or been a part of has altered the content, not positively.
I, we, come for your unvarnished opinions. That will be lost. Sure we will catch glimpses of it but more-over it will become a distant memory.
Think about sitting in a ‘future’ BP production meeting. Ultimately there will come a time where a decision is made to post marginal content because of deadlines or whatever other pressure. Is that what you want, or do you want a blog that truly reflects you, your opinion and your style? I much prefer your style and opinion to some editors interpretation of it. Thats why I come here.
If you want to make a boat-load here at BP go ahead I applaud you for it, seriously. Just don’t think you will be able to kid all of us into thinking your motives are consumer centric.
Now, off to complete the survey.
~~~
BR: Content absolutely positively won’t change. Two examples:
1) One advertiser’s contract stated: “TBP content could not to discuss an advertiser.” My answer: Fuck off.
2) Another advertiser had as a clause that stated: “Member shall not display or make accessible on Member’s Site(s) materials that: (A) infringe copyright, trademark or other intellectual property right; (B) are libelous, defamatory, obscene, threatening, libelous, abusive or hateful; (C) violate any applicable law, rule or regulation.
I told them “B” was a deal killer — I specifically reserved the right to be libelous, abusive, defamatory, obscene, threatening, libelous, hateful or obscene;
If the content changes, the site is worthless. . .
February 27th, 2008 at 12:43 pm
I live in Iceland not “Icel And” a small error which annoyed me a bit
February 27th, 2008 at 12:48 pm
I like the implicit acknowledgment that a lot of your readers are from Canada. It makes us feel all warm and fuzzy inside.
February 27th, 2008 at 12:48 pm
The classy version of a/s/l.
“Likewise, we visit BP for the content. Is it a little clunky and disorganized sure. But who cares!”
I actually prefer this; aesthetics matter to me, and if my library at home is any indicator of my preferences, then I’m going to definitely go for people who err on the side of shotgunning out a ton of information rather than trying to be too efficient and thus unfortunately removing the things that, while I need them rarely, I really do need when I go looking for them.
This site is a veritable treasure trove of links, and the charming disorganization merely enhances my odds of finding unexpected treasure.
February 27th, 2008 at 1:38 pm
I read your posts through Google RSS reader. I only stopped by today for the survey.
February 27th, 2008 at 1:44 pm
I second an above comment. I would be interested to see some of your demographic data. I”m guessing I’m towards the younger and less well off. (alas, I have, like most of America, lived beyond my means, and I don’t even have a flat screen to show for it!) And investment portfolio? Ha! But at least I’ll be prepared when I do have one. Oh, and if you want to make more money Barry, why not start selling t-shirts and mugs? Perhaps a “Ben Steinery” themed series? Or even undergarments? Could add a whole new meaning to “Big Picture”
You could have a contest for merchandise ideas with winners receiving free merch.
February 27th, 2008 at 3:55 pm
BR said:
1) One advertiser’s contract stated: …
My answer: Fuck off.
2) Another advertiser had as a clause that stated: …
I told them “B” was a deal killer — I specifically reserved the right to be libelous, abusive, defamatory, obscene, threatening, libelous, hateful or obscene;
reply: You sound like you grew up in my neighborhood. I like the way you talk. This must be why I feel so comfortable here.
February 27th, 2008 at 4:05 pm
Hey Barry, your website is a great resource for those of us who work at home and invest for ourselves. Hold out for the big advertising bucks!
February 27th, 2008 at 4:47 pm
Barry how about some questions about our musical taste, wine and dining, women? (just for fun)
Real people do not drink beer or listen to rock.
Real people (traders like me) listen to Yo Yo Ma while drinking fine wine!!!!
SLUGGO
February 27th, 2008 at 5:27 pm
I will provide the information in order to continue exchanging ideas with others on this site. However, I don’t understand why asking questions of a monetary/resource nature are relevant. Besides how do we know whose getting this info and how will it be either shared or used. Maybe you could answer this or not.
February 27th, 2008 at 6:05 pm
Thanks Barry I just joined your paid news letter
February 27th, 2008 at 7:25 pm
Barringo,
I said I would and I will… but first, reassure me that the survey itself can’t read my IP address.
February 27th, 2008 at 7:44 pm
Its just a standard text based survey requested by advertisers.
No IP address info is collected . . . .
February 27th, 2008 at 9:42 pm
#9 Own Residence? Y or N Should have a % in there. Bank 20% You 80%
#14 Investment Portfolio $$? What about defined benefit plan (someway), and not SSI.
I agree there is another marriage category these days, “living together without paper decree”
February 27th, 2008 at 10:39 pm
Okay, done.
February 27th, 2008 at 10:50 pm
Okay, I did it, but if some fake motor trucker named “Mr. Eclectic” starts buying cars and houses in my name, I’m gonna try a piece of you on.
February 28th, 2008 at 10:26 am
To BR
Thanks for your commitment, it does assuage my concern. I will not look forward to the redesign. Any thoughts on when we may expect to see updates?
February 28th, 2008 at 11:18 am
Freuden slip
meant to say
I will now look forward to the redesign.