Pay More, Get Less

Earlier this week, we noted a deceptive rise in Retail Sales that was driven by price increases, not sales gains. Measured in Real terms, the inflation adjusted change in year over year sales actually dropped back to levels not seen since 2003.

The NYT’s Floyd Norris hammers this point home today:

"FACED with tightening credit and a slowing economy, America’s consumers are being forced to scale back their purchases, but high prices of necessities are keeping their overall purchases rising at a reasonably strong rate.

The retail sales report for January showed overall retail sales that were stronger than many economists had expected, and was well received by the stock market on Wednesday, the day it was released. In total, retail sales are running more than 4 percent over the level of a year ago, an increase that is above the overall inflation rate and much stronger than the sales were when the last recession began in early 2001.

But the overall change is misleading. One reason for its strength is that prices of necessities are up sharply over the past year, meaning that those items consume more and more of the household budget, leaving less for other things.

Over all, Americans are spending about 13 percent more on food and energy now than a year ago. The figures, as are all the figures shown in the charts accompanying this article, are based on three-month moving averages of seasonally adjusted figures, and compare this year with last year." (emphasis added)

The chart below is rather telling:
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16bizchart650

Chart courtesy of NYT>

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The actually rate of sales today is better than it was  as we entered the 2001 recession. Much of that positive appearing difference, unfortunately, is inflation . . .

>

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Previously:
Retail Sales Show Inflation, Not Growth  http://bigpicture.typepad.com/comments/2008/02/retail-sales-sh.html

Real Retail Sales Fall to 2003 Levels    http://bigpicture.typepad.com/comments/2008/02/retail-sales-ga.html

Source:
Buy Less but Pay Lots More, and Get a Misleading Rise in Sales
FLOYD NORRIS
NYT, February 16, 2008
http://www.nytimes.com/2008/02/16/business/16charts.html

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What's been said:

Discussions found on the web:
  1. Karl Smith commented on Feb 16

    Barry, are you suggesting that we might want to be talking about a “core” retail sales measure. One that is ex-food and ex-energy, so that we can get a better look at business cycle trends and not commodity price movements???

    Sorry, could resist.

  2. dblwyo commented on Feb 16

    Yesterday was chores and errands day starting w/lunch at my favorite little local rester aunt. Paying my bill asked the new owner how business was going and she said slow – snowbirds are south, it’s a little chilly but people are feeling a lot of pressure for disposable income (not how she said it of course)for just these reasons. In just 3 hours had the identical conversation with the barber, wine store, tobacconist and grocery store. A hint maybe ?
    The real two rubs area) consumer spending has been held up by MEW/HELOC, etc. and is just now starting to tip over. And b)job “growth” – which is a lagger and also just beginning to tip over as well. Mankiw just published a link to the latest CBO forecast which is for 1.6% growth in real terms and ain’t good as far as their eyes can see. NONE of these forecasts all for crossing these chasms.
    NONE of the l.t. slow growth is priced into the market so far. Let alone the stumbling point risks.

  3. Chief Tomahawk commented on Feb 16

    And platinum set it’s 12th consecutive high yesterday!

    ==========================================

    With apologies to the grand poo-pah here, Larry Kudlow really went overboard yesterday.

    http://www.cnbc.com/id/15840232?video=654118789&play=1

    Larry railed on Eliot Spitzer at one point saying he didn’t let the Wall St. firms have a trial several years ago when taking them to task for their “research”. HUH?!? Given that Main St. took the hit on that confidence quake in the markets, I think the last thing any of the firms would’ve wanted would be a jury trial.

    Then Larry said Spitzer did it to make his bid for the governorship. Spitzer said at the time he was getting involved because the SEC wasn’t doing it’s job. Evidently the public agreed as they elected Spitzer governor.

    Strange, but it seems the people of New York like candidates who have a proven track record of fighting crime. Giuliani took on the mob, but I guess in Larry’s world that was only a ploy to become mayor.

  4. SPECTRE of Deflation commented on Feb 16

    They are also reducing quantity without reducing the box or bag size in supermarkets. Even though the price is the same, the unit cost jumps on reduced quantity. It’s one way to hide higher prices at the consumer level.

  5. Marcus Aurelius commented on Feb 16

    1. It’s a good thing so many Americans are fat and wanting to be thin. Here’s a situation that will give many of them their chance. Unfortunately, I believe they’ll also have to be poorly housed and clothed.

    2. Remember a couple of months ago when everybody was afraid to use the ‘R’ word? Are we there, yet?

  6. odograph commented on Feb 16

    World grain reserves are falling as biofuels production (ethanol) rises. I think biofuels only added to the existing trends though. The world’s booming economies were bidding for food and energy.

    Still, I think slashing the ethanol subsides would help us right now.

  7. John T commented on Feb 16

    concerning prior comments about Kudlow. First I yield to no man in my dislike of him. However keep in mind with Spitzer – the only cases they “won” were cases where leaks from Spitzer’s office were forcing the firms to settle. Any of his charges where they actually went to court, many of the charges were throw out by the judges or the defendants were found not guilty. By the way I am glad that he “won” those cases against the brokerage firm but the methods were despicable.

  8. Winston Munn commented on Feb 16

    Barry,

    It would help futher the discussion if your definition of inflation were known.

    Are rising commodity prices the result of inflation or the result of a compression of declining, remaining debt capital into a more narrow range of resources?

    Or another way to put it would be can price-direction volatility, i.e., some groups rising while others are falling, actually be more symptomatic of deflation consolidation than inflation expansion?

  9. ken h commented on Feb 16

    Ethanol is a fucking JOKE! Don’t make me count the ways!

    Everybody I know is cutting back. Speculators cut their nose off despite their face. Idiots!

  10. blam commented on Feb 16

    The book “Blood on the Street” by Charlie Gasparino (sp?)is an eye opening recount of the poor wall street firms that some are trying to paint as “they didn’t get their day in court.” It is too bad they didn’t get these bastards into court. They carried their criminal activities into the mortgage and debt markets, including the off-balance sheet accounting. Elliot Spitzer is an American hero.

    Rising prices are a cost of the corporate, off-shore movement that never gets figured into the “mercantilist trade good for the American consumer” BS. The Bernanke dilemna is the same choice America avoided seven years ago through inflation of the bubble economy; inflate or face deflation as American jobs fled overseas. At some point, possibly now, the truth will out and the hollowed out state of the American economy will be revealed.

    I fear it will take a depression before we say enough is enough. The parallels with the 1920’s is eery.

  11. Walker commented on Feb 16

    “Speculators cut their nose off despite their face.”

    That is a one of the best eggcorns I have ever seen.

  12. PrahaPartizan commented on Feb 16

    “I fear it will take a depression before we say enough is enough. The parallels with the 1920’s is eery.”

    Blam, the only differences between now and then is that we have more guns in the society and the internet exists to allow groups to communicate with each other. That should frighten any outlaw government.

  13. blam commented on Feb 16

    We don’t need an armed uprising, a lazy and chicken shit view of the world. We need to become involved in the political process, hold our politicians to account through the vote, educate ourselves on the constitution, and demolish special interest group politics.

    A much more difficult journey of personal accountability and intestinal fortitude. The Arab world is sick with “the gun is answer”. Look at the extent Bin Laden has gone to try to wash his hands of his families sins.

    In the words of John Lennon:

    You say you want a revolution …. you can count me out.

  14. Ross commented on Feb 16

    Some of us are speaking in fahrenheit and others in Celsius and I fear we won’t equal out til it’s 40 below.

    One thing we all agree on is it is hot in the summer and cooler in the winter.

    For what it’s worth ($2?) it feels like stagflation. You deflationists get the stag and the inflationists get the flation. As long as the Government has a printing press, we will see Weimar before we feel Hoovervilles.

    11 ounce pound of coffee. 4 pound 5 pound bags of sugar. Let’s adopt the metric system and get 10 eggs in a dozen. Hedonics? Ain’t goin there, brother!

  15. rexl commented on Feb 16

    ah to be young.

  16. donna commented on Feb 16

    I noticed yesterday one of my favorite brands of bread had switched back from HFCS to sugar and honey for sweetener. I thought maybe they had noticed people were switching to other brands to get away from the HFCS, but then I wondered if maybe sugar wasn’t getting relatively cheaper again.

    They’re also putting in flax seed and such, which is also billed as healthier, but maybe just getting cheaper compared to wheat….

    Who knows, our food might get healthier as good stuff is now comparable to the cost of the crap food anyway!

  17. Winston Munn commented on Feb 16

    Ross,

    I believe you are correct that it will be in commodities that the “proof of the pudding” over inflation/deflation will be found. Is it real global demand from emerging markets or are the emerging markets simply the offshore arm of U.S. manufacturing, bound to contract as U.S. consumer demand and worldwide access to debt falls?

    I confess I do not know. I can only surmise. It appears to me that even the infrastructure increases in emerging markets are dependent upon trade surplus, not inherent internal economic demand.

    With a contraction of trade, it seems likely commodity prices over time will fall.

    If demand for commodities shrinks on a worldwide basis, it is “game over”.

  18. cm commented on Feb 16

    donna: Who knows, maybe somebody soon figures out manufacturing or getting commodity work done locally also is not more expensive, after all.

  19. Ross commented on Feb 16

    Winston,
    I couldn’t agree with you more. No one has perfect foresight but let me make a few points regarding commodities.

    Infrastructure build outs are long lead time and industrial commodities intensive. Even if the so called BRIC countries slow their rate of growth, it might well be replaced by the U.S.. Our infrastructure is sorely in need of repair. If things get truely bad economically, we could see new WPA programs.

    The hoarding phase in commodities including foodstuffs is just beginning. China recently forbade (essentially) the export of grain and eliminated the tax on imports.
    Vietnam, China’s largest coal supplier is reducing exports by over 30%. The list is long.

    From my experience with the last great commodities cycle (1968-1982), there seems to be a pattern of higher highs and higher lows. Copper prices seem to be leading this pattern.

    I do not know if we will be successful re-liquifing our banking system and dodging the bullet but assuming we can, that international liquidity will go somewhere. My guess and it is only a guess is that the next bubble we talk about may be a commodities bubble.

    I am not a gold bug because I believe gold is only another ware, but I have been a reluctant owner from time to time. And yes, I am talking my book. I have substantial positions in sugar and palladium, both physical and equities. Cotton has all the supply demand characteristics of being undervalued. So my money is where my mouth is.

    I like your observation that the emerging countries are simply the offshore arm of U.S manufacturing. Yet internal consumption in those markets is sure to follow. Typically a country produces excess for export until they ‘grow into’ their base. That’s how we did it.

    Anyway, today is an exciting time to observe the way the world works…or doesn’t. I wouldn’t trade my last 60+ years on this earth for any other era.

    Good luck

  20. wunsacon commented on Feb 16

    But, Winston, will those commodities fall in value when measured against the dollar? The US strategy is to devalue the dollar. Won’t that make commodities more expensive in nominal terms?

    Propping up housing and spending requires dollar devaluation. True, long-term rates will likely rise and push housing lower anyway, since housing is priced on a can-I-make-the-monthly-payments? basis. But, if the government pumps in *enough* dollars, we might even get the wage inflation necessary to let house-owners continue making the payments.

    But, get this: the strategy above doesn’t have to *succeed* in order for us to see inflation. It only has to be *tried*.

    No?

  21. wunsacon commented on Feb 16

    Ross, if I may ask, how are you playing sugar and platinum? I don’t see pure-plays unless opening up a commodities account.

  22. VJ commented on Feb 16

    Talk about context…

    JAMES STACK, PRESIDENT, STACK FINANCIAL MANAGEMENT

    STACK: The Fed made two back-to-back rate cuts last month within 10 days. The last time the Fed made two discount rate cuts in 10 days, you have to step all the way back to the financial crisis of 1914. That shows how worried Ben Bernanke is about the housing bust affecting the economy right now.

    KANGAS: Are we also in a recession?

    STACK: All the evidence points to it. This morning’s report on consumer sentiment, the big drop. But the icing on a cake in the long string of recession warning flags, for example, unemployment is up significantly from last year. There is not one instance in 50 years that unemployment has risen by this amount without the economy going into or already being in a recession. We just have to remember the Fed is always the last one to admit it.

    NBR TRANSCRIPT

    .

  23. Winston Munn commented on Feb 16

    Ross and Wunsacon,

    Thank you both for your comments. I always appreciate the Socratic learning experience of TBP (so thanks to Barry, too, for providing the forum.)

    First to Ross,

    Well said. The one thing we tend to underestimate as traders is the length of time for systemic effects – the entire question of inflation/delfation will not be resolved in a month, and maybe not for even a year. The wave effect you describe will have an influence, as well, as certain world areas may support others to avoid a total collapse.

    And Wunsacon, I think you, too, are exactly right. The inflation/deflation debate will not be resolved until after one or the other has occured, due to the time lag between cause and effect.

    I do think it is important to understand that the Fed is battling deflation, though, and not simply responding to an economic slowdown. If the Fed wins the battle, inflation must then occur. If it loses, the effects will be felt worldwide.

    The inconsistency of the entire system is at fault, though, for creating the problem.
    Rather than allow markets to set rates, the “managers” must manipulate rates that causes “artificial” supply/demand imbalances. The only times the markets and the Fed are in conjuction with what rates should be happen by accident.

    This is my conundrum about commodity prices. Is this real supply/demand or is this misallocation due to artificiality?
    Regardless of interventions, if commodities are artificially inflated won’t they revert to mean at some point?

    Are the rises in commodity prices the result of economics or are they a last gasp of contracting capital, yet another misallocation that does not reflect genuine demand?

    I question this, because the hard commodities reports have not been signifying shortages – if there are no shortages, then demand has to be huge. But how can demand be huge when world leverage for expansion is contracting?

    Or is this simply another example of the time-delay, that prices are still reflecting previously commited-to operations, and the slowdown will be felt further out?

  24. VoiceFromTheWilderness commented on Feb 16

    I hadn’t seen the breakouts on the inflation basket charted over such a long time. I know it’s supposed to be ‘notoriously noisey’, but that drop in energy prices in ’06 — worse than the prior recession and extremely abrupt — sure does stand out. No doubt we all recall the fairly good circumstantial evidence that energy prices were manipulated going into the election, but now we see how that was a ‘two-fer. Kept the argument that ‘inflation is low’, and ‘notoriously noisey energy prices’ viable for another 2 years.

    Clearly I’m not doing a real study, but it would be very interesting if someone did. That looks like a serious outlier, that kept the overall series average way out of wack with the real picture over the period 2002-2007.

    Just a thought.

  25. Barry’s Bud commented on Feb 16

    There is no increased demand for oil or commodities other then paper demand by hedge funds. Mark ups and money flows are leading to illusion of inflation, while massive over-capacity is being built by the great bubble of non-econmic investment in China. Inflation? Wait till these commodity hedge funds meet the same fate as the mortage ones.

  26. Ross commented on Feb 16

    Winston,
    We have a good string going and I’ll try not to muck it up.

    The early Western Christian Church argued for centuries over ‘what is a fair price.’ That question was answered once and for all by the good Monks at the University of Salamanca in the 13 century. I paraphase.

    “The fair price, the just price is the last price of an uncoerced transaction”

    I think we too often think we know what a price should be but, the market sets prices at the margin. With regard to foodstuffs, I suspect that people in power know how low the carry overs are and that one whomping crop failure in the U.S midwest spells starvation for the world’s less fortunate. If I were a commissar in China, that would be my biggest worry. Ethanol and bio diesel will die a natural death when this occurs, and it will.

    If you inflation adjust most commodities prices, they are not very far from norm even at these seemingly high levels. Squirley things happen in specific commodities from time to time. The wheat market was lock limit up last week as I suspect a lot of farmers sold forward last year and are victums of margin calls. There was a similar problem in 2000 with palladium. Ford overhedged and the Russians witheld export tickets to the Swiss. It was a mess. I tried to short PA at $1,000/oz but no one would lend me any!

    I guess the point I’m trying to make is as hard as I look, I can find no significately manipulated markets. No Bunker Hunt cartels. Periodic screwy price action is life in a free supply demand situation.

    I truely FEAR a hoarding mentality because price discovery will become impossible.

    To answer your question about sugar and palladium. You can buy palladium the same way you can buy gold. It’s tenie tiny like gold and does not takes up much space. There are 2 N. American miners that are public. These are VERY high beta names. Be careful. Sugar is tradable as an ETF in London and there are worldwide growers and refiners that are publically traded. Haven’t figured out cotton yet but I’m looking…

    I long for a 1982 repeat where we can buy and hold for a decade and a half but that may not come for another half dozen years. I have to trade this market or watch wealth be destroyed by profligate Government..I just hope I’m on the right side more often than not.

  27. Ross commented on Feb 16

    One final post and I’m off to feed the stock.

    Inflation…deflation. I can live with either as long as they are in slow motion which gives us time to make proper adjustments.

    The 1930’s depression was hard on rural life but not so much in the cities. But back then, there was a substantial farming population and a previous mis allocation of
    industrial capital that needed to be destroyed. The average German faired fairly well in the 30’s, certainly better than in the 20’s. WW dos destroyed a lot of European overcapacity and the U.S prospered for 20 years after the war. Til we got into another war and had an oil price shock in 1971.

    Not trying to write an econ text but you cannot have guns and butter without inflation. After 911, I think we all knew there would be a war against someone. This to me is 1974-1982 redux. The players change but the game’s the same…Bye

  28. a guy called john commented on Feb 16

    if there are no shortages, then demand has to be huge. But how can demand be huge when world leverage for expansion is contracting

    how much commodity demand is added by ETFs?

  29. farmera1 commented on Feb 16

    We are in an ag bubble now IMHO. Cost of inputs are sky rocketing, up about 60%-70% for corn acres in the Midwest. Land prices and rents are going up fast. You can’t buy a new JD tractor for delivery this year. Carry over of crops (wheat especially) are at or near record lows.

    A few observations on the Ag economy from down on the farm:

    1) I think the world could be close to massive hunger if we have a short crop in the US.

    2) A lot of farmers are extremely extended (and worried) to put in crops at these input prices. If they have a short crop or prices go soft, many will be in serious trouble instantly.

    3) I had plans to sell some land into this hot market, but due to health reasons I didn’t get it done.

    4) A lot of dumb money chased ethanol production.

    I think inflation will be a fact of life in the overall economy, with the ag sector doing pretty well in that environment. Guns and butter as stated above pretty much ensures inflation. Look historically when inflation tops out, after WWI, WWII, Korea, Vietnam. Not so much after the first Gulf War because Bush I was smart and got most of it paid for by his Middle Eastern friends. Now we are just borrowing money (probably at least a trillion) to conduct the search for WMDs or what ever the reason was we invaded.

    I think the fed will stop short (or at least try) of a true hyperinflation, because governments don’t survive a true hyper inflation, depression yes, but not the true hyper inflation.

    Our most likely path will be STAGFLATION.

    Food commodities have a ways to run. The farmers just better hope they get the big prices for one more year or look out below in the ag economy.

  30. farmera1 commented on Feb 16

    We are in an ag bubble now IMHO. Cost of inputs are sky rocketing, up about 60%-70% for corn acres in the Midwest. Land prices and rents are going up fast. You can’t buy a new JD tractor for delivery this year. Carry over of crops (wheat especially) are at or near record lows.

    A few observations on the Ag economy from down on the farm:

    1) I think the world could be close to massive hunger if we have a short crop in the US.

    2) A lot of farmers are extremely extended (and worried) to put in crops at these input prices. If they have a short crop or prices go soft, many will be in serious trouble instantly.

    3) I had plans to sell some land into this hot market, but due to health reasons I didn’t get it done.

    4) A lot of dumb money chased ethanol production.

    I think inflation will be a fact of life in the overall economy, with the ag sector doing pretty well in that environment. Guns and butter as stated above pretty much ensures inflation. Look historically when inflation tops out, after WWI, WWII, Korea, Vietnam. Not so much after the first Gulf War because Bush I was smart and got most of it paid for by his Middle Eastern friends. Now we are just borrowing money (probably at least a trillion) to conduct the search for WMDs or what ever the reason was we invaded.

    I think the fed will stop short (or at least try) of a true hyperinflation, because governments don’t survive a true hyper inflation, depression yes, but not the true hyper inflation.

    Our most likely path will be STAGFLATION.

    Food commodities have a ways to run. The farmers just better hope they get the big prices for one more year or look out below in the ag economy.

  31. rickrude commented on Feb 16

    time to remove “necessities” out of
    CPI

  32. ac commented on Feb 16

    If Bernanke isn’t going to raise rates to battle inflation(considering 4.1% inflation in 2007 should have been enough warning), the market will do it for him.

    I have a feeling a pink slip will be handed to BOB soon if he doesn’t get the message.

  33. TJ commented on Feb 16

    Barry,

    I started reading your blog because you highlighted the oil/gas bulls%*&. Please keep up with the highlights on the energy issue. I wonder if this is their idea. XOM just reported a $40 Billion dollar profit for 2007. How much affect does this have on retail sales, home sales and job losses.
    These high oil prices change every thing. I challenge any one going to a gas station to look at the different pumps and not find a few showing $5.00 pumped by someone else.

    We that post have money to do and pay more in most cases but don’t forget those that can’t.

  34. zero529 commented on Feb 16

    Stoopid question: is “retail sales” synonymous with “consumer spending”? If they do mean the same thing, then eliminating the former phrase from news articles might make readers think more critically about whether increased spending comes from price increases or increases in product volume.

  35. Sekar commented on Feb 17

    If this keeps up the economy will die on the vine like it did in the Japan in the 1990s. The Fed is trying to inflate its way out this mess but it will cause a host of other problems.

  36. JudgeJudy commented on Feb 17

    Where do the wealthy place their wealth or try to maintain their wealth in a transitional phase of this New World Order?

  37. Crim Jamer commented on Feb 17

    Weimar USA…I’m with farmer Al on this one. Hyperinflation ends the game for Bernanke and his bank cartel. They might pretend that they are scared of deflation, but they much prefer deflation to hyper-inflation.

    How come people who post about all the rampant inflation seem to ignore the fact that billions and billions of “dollars” are disappearing weekly–with every write down, with the loss of MEW, with drop in the global markets (trillions in Jan alone!). Sure, it was all phoney and misallocated, but still…Benny is barely keeping up with this, or isn’t at all.

  38. JudgeJudy commented on Feb 17

    Heh, maybe Ben fears no future for him or other erudites with a badge.

  39. JudgeJudy commented on Feb 17

    Heh, maybe Ben fears no future for him or other erudites with a badge.

  40. Francois commented on Feb 17

    @ John T:

    “concerning prior comments about Kudlow. First I yield to no man in my dislike of him. However keep in mind with Spitzer – the only cases they “won” were cases where leaks from Spitzer’s office were forcing the firms to settle. Any of his charges where they actually went to court, many of the charges were throw out by the judges or the defendants were found not guilty. By the way I am glad that he “won” those cases against the brokerage firm but the methods were despicable.”

    Not to defend Spitzer per se here, but keep in mind that laws targeted at combatting securities fraud are not helping. It is getting very difficult to win a SF lawsuit. My take is that Spitzer decided that turning the heat on these guys without going to trial was his best option in selected cases.

    Plus, had he tried to bring criminal charges, rest assured that the defendants would have thrown everything possible at him to fend off the charges.

    That said, I agree with the gist of your comment; some of his methods were underhanded.

  41. SPECTRE of Deflation commented on Feb 18

    There is no increased demand for oil or commodities other then paper demand by hedge funds. Mark ups and money flows are leading to illusion of inflation, while massive over-capacity is being built by the great bubble of non-econmic investment in China. Inflation? Wait till these commodity hedge funds meet the same fate as the mortage ones.

    Posted by: Barry’s Bud | Feb 16, 2008 4:26:35 PM

    Thank you for pointing this out to those who think this credit contraction will hit everything but commodity prices. We are vaporizing credit faster, much faster, than it is being originated. What’s coming down the line will not be inflation. We should be so lucky.

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