Via MediaBistro, we first learned that Fox Business Network bought ad space in the New York Times and the Wall Street Journal, poking fun at CNBC’s Jim Cramer, and what he said about Bear Stearns, days before its collapse. The ads ran on Monday.
The quotes have received lots of airplay on YouTube (pulled) and LiveLeak (pulled and then reposted). Out of context, they are rather embarrassing — but in all fairness to Cramer, he was advising the caller not to pull their account from Bear Stearns, and was not (as is somewhat implied by FBN ad below) advising them to buy or keep BSC stock.
Interestingly, CNBC could hit back with quotes from Fox News shows and guests over the past 2 years; FoxNews has been even more Über-bullish than CNBC heading straight into ther Bear market. That’s probably a no win argument for both networks, one that will only lead viewers to Lose the News.
The tag line of the Fox advert is "Turbulent Times Call For A Credible Network."
Category: Financial Press
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