Business Week Sale: $1

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By Barry Ritholtz - July 14th, 2009, 9:15AM

The FT reports that:

“McGraw-Hill could reap just $1 from a sale of Business Week, according to people familiar with the 80-year-old financial magazine’s losses.

The publisher has appointed Evercore, the boutique investment bank, to sell the business after concluding it was non-core, two people familiar with the decision said. McGraw-Hill, which owns the Standard & Poor’s rating agency and a large educational publisher, would only say it was “exploring strategic options” for Business Week. Evercore did not return calls.

Auctioning a predominantly print business exposed to financial advertisers during a media recession will be challenging. According to the Publishers’ Information Bureau, Business Week’s advertising revenues fell by a third to $77.8m in the first half of 2009. The magazine says its circulation is 936,000.”

Perhaps I should bid $2 . . .

>

Source:
Business Week sale may fetch only $1
Andrew Edgecliffe-Johnson
FT, July 13 2009
http://www.ft.com/cms/s/0/bd68cdc6-6fdc-11de-b835-00144feabdc0.html

29 Responses to “Business Week Sale: $1”

  1. Steve Barry Says:

    Nice job building up a brand name for over 80 years. My roll of toilet paper is worth more than Business Week.

  2. E Says:

    So now advertisers will have to pay more to control BW content than the ownership.

  3. rob Says:

    $2 if you just have it to waste…

  4. PrahaPartizan Says:

    Don’t waste the buck. Have you looked at BW recently? Far too much of the content is devoted to specific contributors with whom I suspect you you can’t agree with. Funny that McGraw-Hill’s management thinks so much of its BW editorial staff that they’re willing to dump the business for a dollar. Maybe they can sell it at the 99cent store as a bargain.

  5. cvienne Says:

    Maybe they can turn it into a RAP MUSIC rag and rename it

    “Bidnez Week”

  6. VennData Says:

    Or a Celebrity Business Sheet: ‘ Bigness Week.’

  7. How the Common Man Sees It Says:

    Can you imagine what that mag would read like if Barry controlled editorial content? LOL!

    You’d be the best read biz mag in America!

  8. Mark E Hoffer Says:

    BR,

    U$D 2 would be a good move, I’d even send you the picture of Jefferson on E-Z, no-fee, Financing Terms..

    MRegan, yesterday, made a good point ~BW’s archives are worth more than the current rag, going fwd:.

    as well, the right 20% of their Mailing List could, even, make them worth U$D 2×2 ..

  9. Ny Stock Guy Says:

    I’m in for $20.00

  10. ironman Says:

    BR quipped:

    Perhaps I should bid $2 . . .

    But what would you do with it?

    On the other hand, that could really open the door to some mischief – imagine putting the “BusinessWeek cover curse” to work for you!

  11. Transor Z Says:

    $3

  12. cvienne Says:

    @Transor Z

    Is that “a three dollar bill” you’re offering, or just three dollars?

    Maybe McGraw Hill could toss in some other assets and turn it into a happy meal :-)

  13. cvienne Says:

    Just think, you could have bought Citi Stock a few months ago at a buck…

    Tripled your $$

    Now you’d be rich enough to buy BW 3x over!

    Kind makes one feel like Warren Buffett…

  14. karen Says:

    I’d rather buy a drink instead.

  15. super_trooper Says:

    @Steve Barry, quite expensive toilet paper you got. But your behind probably deserves the best care.

    Does the price include free subscription? Or is do I have to pay $25/year for it?

  16. Mark E Hoffer Says:

    “…Reed Phillips, managing partner of DeSilva & Phillips, the media-focused investment bank, said more likely buyers included financial groups such as OpenGate Capital, which bought TV Guide; Platinum Equity, the new owner of the San Diego Union Tribune; or Mansueto Ventures, publisher of Inc and FastCompany. Platinum would not comment and OpenGate and Mansueto did not return calls.

    However, the $1 headline price for which OpenGate bought TV Guide “is probably the kind of deal that would be obtainable for Business Week”, Mr Phillips said.

    “I think they’ll end up giving it away,” another banker said.”
    Copyright The Financial Times Limited 2009
    http://www.ft.com/cms/s/0/94cbe544-700c-11de-b835-00144feabdc0.html
    http://news.google.com/news?pz=1&ned=us&hl=en&q=Business+Week

  17. E Says:

    Hoffer,

    LOL! Just the thought that financial groups and private equity firms are scurrying into meetings and conference calls to determine if they should offer $1 or $2 of their precious capital.

  18. cvienne Says:

    Now if we could get Sam Zell to drop the sale of the Cubs to a buck, I’d be all over that!

  19. Mannwich Says:

    I’ve been busy cancelling nearly all of my print publication subscriptions in recent weeks. Now only have a few left – the local Star Tribune on Mon-Fri, although I may cancel that soon since it’s a shell of its former self and I rarely read it. I only get it out of a sense that I should at least try to keep up with the local news but I can do that on the Internet. I also get the NYTimes on Sundays but they’re also a shell of its former self and on thin ice with me. I also get S.I., but only because I’m somehow on auto renewal with them. Not sure how that happened but I may have to rectify that soon. Used to get The Economist and WSJ but I axed those when they tried charging me far more on renewal than I paid when I first signed on. Buh-bye.

  20. cvienne Says:

    @BR

    BR…you may have personally put them out of business with this blog…Shame on you! :-)

  21. call me ahab Says:

    I wonder why they don’t just scale it back to online only and shut down the print addition-

    many magazines have gone that route

  22. KellyD3 Says:

    You can change the name to Bailout Week and keep the BW masthead (of course the first cover story can be how you helped bail out McGraw Hill)

    If bailouts ever end, you can rename it Barry’s Week

    Think of the possibilities!

  23. cvienne Says:

    I hereby nominate Barry as the next Rukeyser!

  24. David Merkel Says:

    I wonder what liabilities MHP is sending along with BW — without debt, there should be a way for it to become cash flow positive, so I don’t get the $1 price, much as I don’t like the business model.

    Let Murdoch buy it — it would work well with his current stable of financial journalism companies. Let TSCM buy it to gain a non-web platform. (What a thought.) Let Forbes buy it, then they could have a business magazine. ;) At least a weekly that doesn’t rely on long lists…

    The brand name is worth something — unless MHP is trying to shed some debts here along with BW, it should be worth something.

  25. Transor Z Says:

    @cvienne:

    Dunno if my $3 bid was good since NY Stock Guy bid $20.

    No way I’m going to $21. That’s seven bottles of Three-Buck Chuck at Trader Joe’s. Or three bottles of Yellow Tail — or half a bottle of Grey Goose…

  26. Transor Z Says:

    Or 21 pints of Cossack if that’s how you roll

  27. backslider Says:

    The primary liability is likely to be subscriber copies owed to 800,000 plus subscribers. In theory, someone needs to serve them copies or pay them back for the unserved portion of their subscription.

  28. jc Says:

    They’re selling the entire mag for less than the price of a single copy!

  29. jc Says:

    BW obviously has their own unique problems but what does this say about the fate of struggling US newspapers that are about the size of comic books now without their many pages of RE and auto advt? Officially we’re only 19 months into a drecession that only Krugman believes will end by fall. Fall 09