Blurb: “If you can find a better book . . .”
By Barry Ritholtz - October 22nd, 2009, 11:00AM
Yesterday, I am at NPR, waiting to tape a segment on foreclosures. There is a pile of books and magazines a coffee table. I spy the title Satisfaction by Chris Denove and J.D. Power IV.
As someone who has been blurbed and who gives blurbs, the above the title blurb by Lee Iacocca catches my eye:
“If you can find a better book on customer satisfaction, buy it.”
That Lee is a freakin‘ genius . . .
October 22nd, 2009 at 11:00 am
Its genius — the most non committal blurb ever!
October 22nd, 2009 at 11:09 am
tangentially,
Customer ‘Satisfaction’ sounds like a ‘good thing’, but it’s, hardly, the first priority.
for a better take, than the one proffered by J.D.’s brand-extension, see http://www.amazon.com/Loyalty-Effect-Hidden-Profits-Lasting/dp/1578516870/ref=sr_1_1?ie=UTF8&s=books&qid=1256223284&sr=1-1 one will find ‘Success’, like Life done well, requires a way more holistic approach.
http://www.thefreedictionary.com/holistic yes, #2 a.
~~
Iacocca, famous for the phrase “If you can find a better car, buy it,” …
http://www.reuters.com/article/newsOne/idUSTRE54S0RY20090529
I think ‘creative’ calls it ‘re-purposing’, w/that, yes, it’s freakin’ genius..
October 22nd, 2009 at 11:18 am
When can we see/hear you on NPR?
October 22nd, 2009 at 12:42 pm
The Big Picture. If you can find a better blog on capital markets and the economy…….
October 28th, 2009 at 12:37 am
I find it amazing that no one seems to remember that all those cars Lee was pitching in those adds were crap. They had to do the 5year 50000mile so people would buy them and they could get the money. Worry about repair cost later.
They didn’t make anything good until the minivan.
He saved a company by appealing to nationalism and getting people to buy crappy cars.