Ever wonder why Goldman execs don’t speak to mere mortals? The answer was hidden in a tongue-in-cheek Michael Lewis Bloomberg column ^[1], which he slipped this by everyone late night Friday.

Its an internal memo to Lloyd Bankfein, chock full of suggestions to improve GS’ public image.

This one was my favorite:

Each year, for example, Goldman Sachs might announce a grand national competition, much like “American Idol.” Finalists will appear before a national television audience to be judged by a panel of three rather ordinary looking Goldman executives. On stage they will perform various Wall Street tricks: negotiating with Tim Geithner, lobbying the Senate Banking Committee, designing securities that blow up, selling bonds to Germans, etc.

The winner receives a job at Goldman Sachs.

I suspect the show would not get great ratings, but the demographics would be incredible.

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Source:
Goldman Trader Shares Three Big Ideas With Lloyd ^[1]
Michael Lewis
Bloomberg, Jan. 29 2010
http://www.bloomberg.com/apps/news?pid=20601039&sid=aWwht2XAEt84