The Coke Bottle Redesigned

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By Barry Ritholtz - March 30th, 2010, 10:00AM

A design student’s eco-friendly and edgy reworking of the Coke bottle.

This is only the first quarter of it — the full piece was 3 megs — too big to post here.

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Click for full graphic

Hat tip GMSV

Comments

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

8 Responses to “The Coke Bottle Redesigned”

  1. ashpelham2 Says:

    Now, if someone can convince wal mart to stop bagging each individual item in it’s own plastic bag….

  2. patient renter Says:

    I actually like it. Very clever.

    aspelham – Many Walmarts don’t offer bags anymore.

  3. ADC Says:

    Plastic soda bottles are round and contoured for a reason. I’m skeptical that a bottle with straight sides and square corners could retain its shape and strength with highly pressurized contents. Right idea though.

  4. Jojo Says:

    I think all storage containers like consumer bottles should be square. Round bottles/jars/etc. waste so much storage space!

  5. Mark E Hoffer Says:

    Jojo,

    pay attention to ADC’s point..Geometry effects structural strength..

    also, envision why the “OK” Sign is so easy for us to make (with our hands)..

    I wonder if this Designer, actually, knows that Henry Ford produced ‘bio-plastics’ pre-WWII (?)

  6. sjtall Says:

    Great idea. Beautiful graphic. But, there is a typo in the text. I hate when that happens… If you can’t find it, let me know and I’ll point it out.

  7. msaroff Says:

    ADC is right: Either the sides bulge out, or the sides start concave, and then, when you open the lid, you get a geyser, or if you make it stiff enough, you make it out of 5 or 10 times as much material as the cylindrical bottle.

    There is a reason that gas cylinders are cylinders.

  8. square coke bottle concept | Creative Wanderings Says:

    [...] theBigPicture and see Coke’s bottle evolution here. var addthis_language = 'en'; No Comments by [...]

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