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YouTube Chief Counsel: Viacom is Scum
Posted By Barry Ritholtz On March 28, 2010 @ 3:00 pm In Intellectual Property,Legal,Web/Tech,Weekend | Comments Disabled
This is astounding:
“For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately ‘roughed up’ the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko’s to upload clips from computers that couldn’t be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. …
“Viacom’s efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.
“Given Viacom’s own actions, there is no way YouTube could ever have known which Viacom content was and was not authorized to be on the site. But Viacom thinks YouTube should somehow have figured it out. …
“Viacom’s brief misconstrues isolated lines from a handful of e-mails produced in this case to try to show that YouTube was founded with bad intentions, and asks the judge to believe that, even though Viacom tried repeatedly to buy YouTube, YouTube is like Napster or Grokster.”
Article printed from The Big Picture: http://www.ritholtz.com/blog
URL to article: http://www.ritholtz.com/blog/2010/03/youtube-chief-counsel-viacom-is-scum/
URLs in this post:
 The YouTube version of how things went down: http://blogs.siliconvalley.com/gmsv/2010/03/quoted-youtube-docu-drama.html
 Sony accuses Beyonce of piracy for putting her videos on YouTube: http://www.boingboing.net/2010/03/26/sony-accuses-beyonce.html
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