This is a slide from the very fascinating field guide to “Cognitive Biases – A Visual Study Guide by the Royal Society of Account Planning.”

You can see the full guide here:  The Visual Guide to Cognitive Biases

click for larger guide

Hat tip Cory

Category: Markets

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8 Responses to “The Field Guide to Cognitive Biases”

  1. Daffyorbugs says:

    Fascinating. Did these guys write a book?

  2. Denis says:

    @Daffyorburgs: Almost all of this can be traced to experimental social psychology research. Try Robert Cialdini or Nicolas Gueguen if you want a book.

  3. alfred e says:

    Interesting. And perhaps on target. But looking at the last two years:

    IMHO, seems to me any little guy with half a brain has rid himself of those biases relevant to being a little guy. Ripe for the picking. Not any more. As least as much.

    BR’s rec for stops should have been the absolute last clue.

    We’ll have to see.

    OTH: Those biases relevant to big dogs just got reinforced mightily.

    So I guess that’s a statement about the times. And the trend.

  4. R. Cain says:

    pop psych 201 revisited

    prefer Dylan Hwy 61 revisited

  5. ToNYC says:

    Idiot Wind still blowing…

  6. Debt hawks have the Semmelweis bias

  7. PeterR says:

    Comment may be a bit OT, but could the destruction by oil from the BP well of the entire Gulf (and perhaps much more) reveal some cognitive biases extraordinaire?

  8. Daffyorbugs says: