BP Logo Redesign Contest
Brilliant idea from the folks at logomyway — hold a contest for the redesign of the BP Logo.
They want to communicate 3 things through the Logo design:
1. Oil spill disaster – Toxic
2. Death of wildlife
3. Incompetence
Many of these results are, not surprisingly, quite clever and witty. Here are a few of my favorites:











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June 3rd, 2010 at 2:36 pm
Next to last logo wins. Should have been switched over about 10 years ago.
June 3rd, 2010 at 3:25 pm
The first one is great
June 3rd, 2010 at 3:27 pm
I like #2 best .. good color choices .. poison bomb & slippin up
ashpelham2 – that one gotta roarin ugly LOL outta me too
June 3rd, 2010 at 3:28 pm
I was going to say ~”This is reminiscent of an “AdBusters”-style ‘action’ ”
then, lo and behold, https://www.adbusters.org/campaigns/actions/time-subvert-bp.html
~~
BR,
btw, do you remember http://www.wackypackages.org/index.php http://www.wackypackages.org/stickers/8th_series/std_small_smaller_images.html ?
Logo/Brand, truly, a knife that can cut both ways..
June 3rd, 2010 at 3:43 pm
For readers not familiar with the source of the design ashpelham2 mentions, it’s a famous Vietnam War photo:
http://www.palmbeachpost.com/news/content/news/special_reports/war_photos/NY2044_AP_CENTURY_COLLECTI.html
An apt metaphor for our economic addiction to petroleum – agreed, brilliant stuff.
June 3rd, 2010 at 3:45 pm
Reading through some of the others on the site:
“Best Pollution”
#116 is evil – of course it made me laugh
#124 – clever
Also like #13
My favorite is probably #45 (first one on Barry’s picks)
June 3rd, 2010 at 4:01 pm
Here in the SF Bay Area, the Arco stations are owned by BP and until recently all the Arco pumps had a small BP logo on them. When I stopped to buy gas at the local Arco a few days ago, there were no BP logos anywhere.
June 3rd, 2010 at 5:16 pm
i think +48 some it up pretty well
June 3rd, 2010 at 7:46 pm
FWIW, Greenpeace has been running a similar rebranding contest for quite a while…
June 3rd, 2010 at 10:24 pm
Yeah, they’re incompetent. Yeah, they suck. Yeah, they befouled the beaches. Yeah, they did not so smart stuff on the Deepwater Horizon.
OK.
Now, fix it.
You try capping a well 1 MILE UNDER SEA LEVEL. Let us know how many tries it takes you to get it right.
Might actaually be eaier to send men to the moon and bring them back alive than to cap a deep drilled well 1 mile below the surface of the sea. How many of these logo designers have ever been on a boat — even a mile off shore?
This is not easy stuff — Obama’s approval ratings hit new lows after he said: “just cap the damn well” — yes sir, no problem, sir. Here’s your cap, and your air tank. Good luck, sir.
.
June 3rd, 2010 at 10:40 pm
Barry,
I thought you were considering a new logo…
June 3rd, 2010 at 11:58 pm
hammerandtong2001
I thought the people who want and know how to drill would also know how not to fuck up so they can’t fix it.
Mind you, the oil biz does not have a helicopter named Ben to plug the hole, I give you that.
June 4th, 2010 at 12:39 am
You try capping a well 1 MILE UNDER SEA LEVEL. Let us know how many tries it takes you to get it right.
Perhaps, then, they should not have drilled it in the first place.
Why not just say, “you try driving a school bus 120 mph on the Pacific Coast highway, blindfolded, during an earthquake.” ?
I’d prefer BP be re-branded as “beyond petroleum,” rather than “beyond prosecution,” which seems to be their mission statement de jour.
June 4th, 2010 at 2:57 am
[...] The BP logo redesign [...]
June 4th, 2010 at 9:09 am
BUBBA PUMP:
http://williambanzai7.blogspot.com/2010/05/bp-to-merge-with-bubba-gumps.html