Atomic Tom’s Take Me Out — LIVE on iPhones
The spin is the band Atomic Tom had their instruments stolen.
They were riding the New York subway, happened to have a speaker set up with 4 inputs from iPhones (and a hardly impromptu two camera shoot).
All four members play their iPhones and put on quite the show for their fellow riders. The result is fairly amazing, leading TechCrunch to declare “If I were Apple, I would buy this video and put it on television. Like, tomorrow.”
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Hat tip Upside Trader


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October 16th, 2010 at 8:37 pm
This is genius! An incredible fusion of marketing smarts and creativity. I love their entire album and now everyone will see how talented and freakin’ brilliant these Brooklyn boys really are!
October 23rd, 2010 at 8:51 pm
[...] shows creative marketing on the part of the band, Atomic Tom. I admit I’d never heard of them before, but now [...]