Coming Soon: Full “Bloomberg Anywhere” App on iPad
Went out for dinner tonight with some guys from the office and a institutional salesguy we would love to hire (very smart, does good business, a great addition to the office).
After dinner, a Bloomberg Tech guy recognizes me — “Your an equity, dude, right?” — and he sees me playing with the iPad. “Are you a Bloomberg anywhere user? Wait until you see the new app!
He looks too young to be a hippy, but that’s how he speaks. I ask him about the app, and he replies: “Its the full Bloomberg terminal ON YOUR IPAD, MAN FULL BLOOMIE ON THE PAD!”
It turns out he’s on the design or sales team, and is utterly blown away by his employer’s awesomeness. (Good for him)
Note that this is not merely the current Bloomberg.com app on the iPad, but full blown Bloomberg terminal access.
If you think about this, its not a surprise. Log into Bloomberg Data Service from your desktop, and you essentially turn your PC into a dumb terminal, with all the heavy lifting being done by Bloomberg’s iron. There’s no reason why you cant turn an iPad into a dumb terminal either, the front end for all of Bloomberg’s analytics.
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Question: What does this say about the adoption of Apple iPad/iPhone by the Enterprise?


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January 20th, 2011 at 10:15 pm
damnit. I really, really wanted to be a hold-out on the iPad. Maybe I’ll look for a refurb or a lightly used one since I have a feeling I’m really going to want the new one when it’s announced
January 21st, 2011 at 1:18 am
Awesome 30k/annum iPad app. What’ll they think of next?
January 21st, 2011 at 1:30 am
Its $18,000 per year, and that is a cost that, if you are a Bloomberg Data subscriber, you are paying for anyway.
Its simply another place to access the full Bloomie data set — only on an iPad instead of a laptop or PC.
January 21st, 2011 at 1:43 am
As far as Apps go… The “Bloomie” on an iPad with CNBC RT then add ThinkSwim and you have a nice Trifecta!
January 21st, 2011 at 1:46 am
@Guillermo
You can always hold out for the next model. Just buy one now… use the hell out of it… Then sell it 1 to 2 months before the next model comes out. Upgrade… then done… or hand it down to the kids or someone deserving.
BTW… iPad 2 look for it in April… just saying…
January 21st, 2011 at 2:17 am
That’s like, totally awesome. But I’d be happy if they could just get the ECO function on the iPhone app – I mean how hard can it be? iPhone app is appalling compared to the Blackberry app.
January 21st, 2011 at 3:07 am
That’s impossibile.
Bloomberg for Iphone/Ipad is already available. Probably you will be able to use it as an “anyware” in the near future. But you must have a Bloomberg license to use it in this way. Believe me, BLP Anyware will not come free to anyone. It’s free if you U already own a desktop BLP ;) as it is now.
January 21st, 2011 at 3:30 am
Cool, now we can work 24 hours a day. Wheeeee!
January 21st, 2011 at 5:14 am
If you have “Bloomberg Anywhere,” you can work from your home PC or laptop.
This is merely another format . . .
January 21st, 2011 at 5:32 am
This announcement makes me etremely bearish on the future of Microsoft and Intel. I see the demand for the traditional PC plummeting. Just as bad if not worse for PC manufacturers. I read one of the investment banks is giving their bankers I-PADS too.
January 21st, 2011 at 6:40 am
Already have friends that are running their mutual funds via their iPads…Bloomberg is just one of many that are truly recognizing the appeal of mobility. Bloomie’s not the first and won’t be the last…
January 21st, 2011 at 9:17 am
Interested to hear what data sources besides Bloomberg readers of TBP use? Nertopia mentioned CNBC RT and ThinkorSwim…anyone else?
January 21st, 2011 at 11:20 am
If only they would unbundle the service and create some affordable options for those of us who have needs for the service, but can’t justify spending $1900 a month for an individual license. I know…that’s their business model, but their installed base has to be way down from 2007. There have to be a lot of people out there, mostly former users, who would pay for access to a more limited feature set.
January 21st, 2011 at 1:07 pm
Actually their installed base is now at an all time high… It just passed 300,000 terminals
January 21st, 2011 at 1:26 pm
More insulation from the “real world” is the result of this. In the investment field do we really want a wired24/7 one person shop? As Mr Riholtz points out in his own writings that he keeps a whole set of reading on a reading app but rarely gets to read it. These readings allow him distance from his business to think. If Blomberg or your trading terminal is on all the time when do you learn?
January 21st, 2011 at 1:44 pm
Back to the actual question:
>> What does this say about the adoption of Apple iPad/iPhone by the Enterprise?
I know of several Fortune 100 corporations whose entire executive staff uses Macs, thanks to the Windows bot epidemic. They’ve also been adopting iPhones for the past couple years, and now iPads.
It’s happening quietly, but many large companies are following suit because the bot threat is real and growing (corp espionage). Microsoft’s/Ballmer’s stubborn insistence on Windows Everywhere (pc’s, phones, “slates” – haha) will serve to continue the erosion.
January 22nd, 2011 at 9:51 am
Since so many people is already using Mac as their primary systems, why doesn’t Bloomberg develop their terminal apps natively under OSX environment? Using Windows or PC is not user friendly, the operating systems is awkward and retarded, most importantly the esthetic of a PC will never be able to compare to a Mac Pro with four 27″ screens!
Come on bloomberg! We are paying so much why not get something running in Apple! Running Win 7 in aVirtual Machine running under OSX doesn’t count.
January 22nd, 2011 at 10:01 am
Also our company used to run on PC and a few Macs, and now all the PCs are gone, all applications are running on Macs (no more MS Office), all staff are using iPhone, iPad, Macbook Pro, Macbook Air. Their contacts, calendar, bookmarks are all under mobileMe which sync automatically whenever you change something on any of the iOS device.
I don’t understand why Bloomberg still waste time to develop and update their environment in Windows, OSX is a much better environment and if Bloomberg can unify the UI design better, I don’t mind to pay more to get it.
January 22nd, 2011 at 1:45 pm
I can’t resist being the anti-establishment Luddite. I think Bloomberg Anywhere on a portable is also a horrible idea. My theory is that Wall Street traders can destroy the world when they work 12 hours a day in their offices. Now, with Bloomberg Anywhere soon available via the very fabric of space-time, the entire Universe is at risk.
But, seriously, don’t you ever want to be out of touch, out of contact, unreachable? (Yes, and I even once asked a bunch of fellow oil traders “Wasn’t eight digits enough money?” Oh, man, was I ever looked at like a bug-eyed, green-skinned alien!)
January 22nd, 2011 at 4:15 pm
Yeah, apple will do $30/shr in eps this year.
Starting next month, Verizon will be selling $1b per month! of apple product.
China will be doing another $1b per month and probably $2b by year end.