This video, created by Eloqua and JESS3, looks at the future of revenue: Revenue Performance Management, or RPM. The “School House Rock”-inspired animation puts RPM in context of some of the most significant milestones in the history of business (scientific management, total quality management and supply chain management) and explores how early adopters of RPM can become the Fords, Toyotas and Wal-Marts of tomorrow — that is, fast movers who turned change into competitive advantage.

Category: Video

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4 Responses to “The Future of Revenue”

  1. BusSchDean says:

    Fine presentation but short on specifics. Replace the “RP” with “CR” and we get CRM => Customer Relationship Management, which focuses on revenue generating relationships and has been kicking around for a while now. The problem is not a lack of conceptualization of the secrets to continued business success. The problem is the lack of actualization of that what we already know to be true. It takes a dedicated, smart leader and management team with effective leadership succession (a great story in how carefully Sam Walton chose his replacement) to sustain and growth a firm over time in a changing environment. How many firms do you know or have worked for fit this description? Forget RPM and CRM.

  2. gloppie says:

    Hmmm, so here is a barely disguised short infomercial about “RPM” the next big idea, which in short promises to manage revenue performance….
    ROI on your marketing campaign? Easy to measure! That is unless you want to look at small markets and have to rely on antiquated metric technology (diaries, similar in fact to the paper and pen Frederick Taylor used a hundred years ago).
    Nothing but empty promises.
    Isn’t managing revenue performance the manager’s job in the first place?

  3. Greg0658 says:

    Japan – rebuild cash as gesture of forgiveness
    WalMart – RPM law designs (can you say 30hour FT PT rules, TIFs, sales tax abatement), inter-Nested local loops & China factory labor loop

    ps – I can’t hit Submit without dropping another family name – Clinton

  4. dhukka says:

    What an anti climax, just goes to show how the current economic paradigm we live in is devoid of imagination and in need of drastic overhaul.