Here’s a little fun breaking the law of large numbers on the eve of the Superbowl.   The cost of a 30 second ad during game time will average around $3 million.  You we do the math for you:

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That’s one big nut and almost equivalent to the size of German GDP, the world’s fourth largest economy!  It also illustrates the law of compounding recurring revenue, the goal of every good business on earth.


Also check out this Nightline video on Superbowl advertising and this on how Go Daddy is once again testing the limits of the “value at risque” model!   (click here if tables are not observable)

Category: Data Analysis, Sports, Television

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6 Responses to “Annualized Cost of Super Bowl Ad = $3.2 TN, German GDP”

  1. That’s kinda the way I calculate my investment returns ;)

  2. This is a delightful story:

    A Super Bowl Preview for People Who Don’t Know Football

  3. Greg0658 says:

    If you drink a generic cola do you pay a little bit in patent rights to CocaCola ? I guess I shouldn’t assume that the patent would be Cokes. Maybe its Pepsi or Royal Crown.

  4. socaljoe says:

    Difference is that Superbowl advertisement produces no wealth… only transfer payments. Manufactured goods exports generate real wealth for German people.

  5. johnhaskell says:

    @socal – it’s cute that you think both that 1) advertising expenditures are transfer payments; 2) German GDP is exclusively composed of exports of manufactured goods.

    The instructions at the top of the “comments” are meant to be facetious; please don’t follow them so closely.