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Mac vs PC People

Posted By Barry Ritholtz On April 25, 2011 @ 2:30 pm In Digital Media,Politics,Psychology/Sentiment,Technology | Comments Disabled

Mac users are more politically liberal, more urban, younger and more educated than their PC-using counterparts.

That is according to a new survey by affinity aggregator Hunch. Among the more interesting findings:

• 58% of Mac people are “liberal,” as compared to 38% of PC people

• 67% of Mac people have completed a four-year college degree or higher, as compared to just 54% of PC people

• 52% of Mac people live in a city, while PC people are 18% more likely than Mac people to live in the suburbs and 21 percent live in rural areas

• Mac people throw a lot more parties than PC people

• Mac people are more confident about their verbal abilities but less confident about their math abilities than PC people

• Mac people are more likely to see random people as “similar,” whereas PC people are more likely to see them as “different”.

There is a great infographic on this, from Hunch [1] and Column Five [2]:


click for ginormous graphic

[3]

>

Sources:
I’m A Mac, You’re Sarah Palin [4]
Damon Poeter
PC Mag, April 22, 2011 http://www.pcmag.com/article2/0,2817,2384001,00.asp


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2011/04/mac-vs-pc-people/

URLs in this post:

[1] Hunch: http://blog.hunch.com/?p=45344

[2] Column Five: http://www.columnfivemedia.com/hunch-infographic-profile-of-a-self-described-mac-user-vs-pc-user/

[3] Image: http://www.ritholtz.com/blog/wp-content/uploads/2011/04/MacPCInfo7501.png

[4] I’m A Mac, You’re Sarah Palin: http://www.pcmag.com/article2/0,2817,2384001,00.asp

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