Before we get to our chart porn du jour, lets look at Google’s top twenty keyword categories of highest costs per click via Wordstream:

20 Most Expensive Keyword Categories In Google AdWords
1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood

Cord Blood? WTF is THAT about?


click for ginormous graphic

Source: 20 Most Expensive Google Keywords
Tech Crunch

Category: Digital Media, Web/Tech

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

21 Responses to “20 Most Expensive Google Adsense Keywords”

  1. Molesworth says:

    I’m with you. Cord Blood? Who knew?
    Umbilical cord blood is blood that remains in the placenta and in the attached umbilical cord after childbirth. Cord blood is collected because it contains stem cells which can be used to treat hematopoietic and genetic disorders

  2. Bruman says:

    Cord blood -> new babies can bank their umbilical cord which has stem cells in it.

    Interesting that it would be so popular, but there must be a baby boom on the way, as this is a relatively recent development.

  3. Bill in SF says:

    One of the Google spouses started a company called ’23andMe’ to market genetic testing.

    Here’s one of their blog entries about using cord blood to treat a child:

    “Doctors and researchers painstakingly narrowed down the possible gene mutations responsible for his illness from 16,124 to just one. Now the boy is being treated to maintain his health after receiving a cord blood transplant that the doctors believe will address the damage cause by that single mutation.”

  4. Low Budget Dave says:

    Certain terms must get to be expensive because there are so many doctors bidding up the price.

    If the technology makes the kind of progress that people hope in the next ten years, we could be looking at cures for diabetes, autism, and alzheimers. For now, the technology is the medical equivalent of cold fusion.

  5. MikeinMass says:

    My girls are 8 and 6 but I do recall the hospital talking to us about cord blood, cells, etc. I wish I knew more about it back then.

  6. bottyguy says:

    Well if you search google “cord blood” you see there seems to be quite a competitive marketplace for cord blood banking, saving your child’s cord blood in case they need some sort of stem cell treatment later.

    The wikipedia article says: The American Academy of Pediatrics 2007 Policy Statement on Cord Blood Banking states that:
    “Physicians should be aware of the unsubstantiated claims of private cord blood banks made to future parents that promise to insure infants or family members against serious illnesses in the future by use of the stem cells contained in cord blood;”[13]

    It look like this is a questionable insurance market with some sort of yearly premium to keep storing the cord blood.

  7. Benton Williams says:

    Many of the words pertain to businesses with highly recurrent revenue streams. Cord blood banks are incredibly lucrative – once you sign up for one and give them your child’s blood, they charge you a storage fee yearly until you stop paying. With most of the other terms as well, this type of high switching cost, recurring revenue business model is in place.

    The other driver seems to be a disproportionate payout from a customer. Lawyers businesses have this characteristic. I remember from a few years ago that “asbestosis” was the most expensive keyword.

  8. Thor says:

    OMG you guys haven’t seen those Cord Blood commercials? With their great tag-line:

    “Cord blood saved my babies LIFE!”

  9. alenic says:

    Interesting! Donate on place number 7. What about “benefit”?

  10. advocatusdiaboli says:

    So, the way I read this is these are the most high-margin businesses to be engaged in that use the web as a key component of advertising.

  11. Guambat says:

    “free” looks to be somewhat expensive, he said, disclosing his unfamiliarity with umbilical data.

  12. rktbrkr says:

    If we had cordblood back in the day we’d have woolley mammoths now!

  13. rktbrkr says:

    Rehab at #18 is cute too

    They tried to make me go to rehab but I said ‘no, no, no’
    Yes I’ve been black but when I come back you’ll know know know
    I ain’t got the time and if my daddy thinks I’m fine
    He’s tried to make me go to rehab but I won’t go go go

  14. klhoughton says:

    Save for MikeinMass’s comment, I would have just assumed you hadn’t bred (or had relatives who did) in the past ten or so years. (Cord blood is relatively inexpensive insurance, certainly a better deal than those Gerber policies.)

    Last time I looked, “mesothelima” was the most costly adword. Now it isn’t even top 10?

  15. rhrwc says:

    It’s a great racket – before you have your first kid, you are so nervous about everything that paying a couple hundred bucks just in case seems like no big deal. Then a year after the kid comes, the blood is already being stored, so hey, you are invested and another couple hundred in renewals is not a big deal…repeat annually. In the grand scheme of things, it really seems like cheap insurance. If somehow down the line your kid gets really sick AND there is a cure that requires stem cells AND you stopped paying the annual renewal, you will feel like the worst person in the world, so you keep paying. Seems like it’s even more compelling than life insurance.

  16. A7L-B says:

    Sans cord blood, ASTM.

  17. The order of the words almost looks like a life map. That is ironic

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