10 Weekend Reads

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By Barry Ritholtz - September 24th, 2011, 4:30PM

Some interesting reads for Saturday afternoon:

• Market Rout Claims New Victim as Investors Dump Gold, Silver to Pay for Losses (WSJ) see also Gold Rush Wanes as Hedge Funds Sell (NYT)
• Is stock market replaying decade of the 1930s? (Market Watch) see also Art Cashin: Eye Of The Storm (WSJ)
• Greek Crisis Comes 24 Centuries After First Default (Bloomberg)
• ‘Buffett Rule’ Is More Complicated Than Politics Suggest (NYT)
• China, Driver of World Economy, May Be Slowing (NYT)
• Bank Mortgage Kickback Scheme Thrived Amid Regulatory Inaction (American Banker) see also Countrywide protected fraudsters by silencing whistleblowers, say former employees (I Watch News)
• Amazon’s Next Kindle May Challenge IPad’s Reign (Bloomberg)
• Particles Moved Faster Than Speed of Light? (National Geographic) see also Speedy Particles Put Einstein to the Test (WSJ)
• Suit Throws Open Window Into Mets Owners’ Holdings and History (NYT)
• R.E.M. In the Real World – Rolling Stone’s 1987 Cover Story (Rolling Stone)

What are you reading?

>

Meltdown: Secret History of the Global Financial Collapse

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By Barry Ritholtz - September 24th, 2011, 2:30PM

I haven’t seen this yet, but some people have call this a “great documentary” that explains the FINANCIAL MELTDOWN.

Part I

Parts II, III and IV after the jump

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Faster Than Light Neutrino Particles ?

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By Barry Ritholtz - September 24th, 2011, 12:24PM

Results “challenge one of the cornerstones of the whole of physics,” scientist says

An experiment indicates tiny particles called neutrinos traveled faster than the speed of light

Physics professor: “It’s very, very remarkable if it’s true”

Neutrinos are subatomic particles, part of the elemental building blocks of the universe

~~~
Scientists: Particles appear to travel faster than light
Laura Smith-Spark,
CNN 12:32 AM EST, Sat September 24, 2011

http://www.cnn.com/2011/09/23/world/europe/switzerland-science/index.html

Notes From the Bloomberg Markets 50 Summit (Dalio, Ross, Block, Gensler, Tilson…)

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By Guest Author - September 24th, 2011, 11:00AM

From Andrew Horowitz of the (The Disciplined Investor:

~~~

Last week I attended the Bloomberg Markets 50 Summit in New York. The setting for the event was the transformed Great Hall of the Community House at St. Bartholomew’s Church. The room was full of “jackets and ties” from all of the major brokerages, hedge funds and others involved in the fine art of investing.

The Bloomberg Staff were more than accommodating, friendly and informed. Everything was on a tight schedule as the event was being televised, so timing was to the second for the start at 9:55am. First a few words from Dan Doctoroff, president and CEO of Bloomberg to start off the morning and then he introduced the moderator and  first panel of speakers.

The even was structured as a panel discussion, where the various speakers were comfortably seated on a lush white couches. Each panel had a topic and the moderators would ask for their insights on a specific topic. Overall the day was full of excellent and topical commentary and opinion focused on items that ranged from the European Crisis to Hedge Funds.

I was able to get some one-on-one time with Carson Block of Muddy Waters to discuss some of his recent findings in China. Nassim Taleb, famed author of Black Swans was not so kind and only could spend a minute or two. Stephen Roach, who just about tells you that he is always right, spared some time to talk with me about the rampant food inflation in Asia. I congratulated the John Chambers, the Managing Director and Chairman of Standard & Poor’s Global Sovereign Rating Committee for the work they are now doing in keeping the world’s government’s honest. We spoke about the continuing problems and specifically addressed the outlook for France. I asked about the recent AAA rating and what is the outlook. Of course he could not provide specifics, but mentioned that everything is up for review and nothing is permanent. I got the feeling that there is more to this story…

After the formal discussion/panel with Gary Gensler, Chairman of the Commodity Futures Trading Commission, I was able to have a few moments to ask him about the oversight of the CME. In particular, I questioned him about the recent plunge in Gold and Silver prices for no apparent reason, when later that same day a margin hike was announced. Was this leaked and is the CFTC looking at these? He replied that he was unfamiliar with the specific situation that I was referring to (was he kidding I thought?) but that they are “more interested” with leaks of government data prior to the official release. Take a listen to the actual recording of that conversation – HERE.

As for an overview of the day, it was interesting to see that there was a high level of disapproval of what the White House and Congress has been up to. That makes sense as this was a group of business and investment pros and they are in the cross-hairs of the government’s ambitious business-unfriendly programs.There was also a rather palpable negativity about the U.S. equity markets due to the current financial crisis unfolding in Europe. While there were a few panelists that had some upbeat comments, overall there was a lack of bullishness that I had expected from this group.

What follow are the notes that I took during the day. These are in no way a complete transcript of the panel discussions, but provide highlights of what I believed were the important points.

9:00am – 9:40am -Bernanke’s Balancing Act

Bruce Kasdan

Bernanke may not have much that he can do and that getting the committee to move will be a process. The next meeting with surely give us TWIST and then SHOUT, which is a more vocal communication. The FED is on the move it has a lot of problems in the economy it is dealing with. Expect more, not less in the future

Don Brownstein

The economy is clear. What should be done… Fed needs to be accommodative, but perhaps temporize too much, The big problem is that the transmission mechanism, is dysfunctional. That is typical after this kind of banking crisis. Better to get something that gets under the car and fixed the transmission The most evident is the need to get the banks lending. Region banks have not been as easy going as they would like to be. Maybe the foot soldiers should be listening to the Generals more closely. Somehow we need to get the banks to lend

Glen Hubbard: Fiscal or?  Bernanke policies are limited. It is a fiscal need at this point. Investment has been slowed down due to regulations, no housing boom and the markets. there is a clear need to have a fiscal policy that allows for the benefit to

Bob Doll

When asked; Is Fed trying to boost stocks? Mr. Doll replied that Fed is trying to install confidence. We need to get out of this confidence bear that we are in That is why in Jackson Hole he tried to extend the confidence by putting in a long term interest rate assumption so that some of the questions are cleared up.

General discussion about whether it is fiscal or monetary policy, generally all see that that there is a combined effort and that interest rates have low enough at this point. We are in a time that there is a slippery slope if we hope that Congress comes in and does what they have to. Communications tools need to be used and can me quite powerful as Congress and the Administration is impotent. All appear to agree that we are in need of stimulus and help.

Perhaps the biggest issue is the lack of leadership and the inability for them to lead. The most concerning is that there is also a crisis of confidence that started and is continuing. It is the combination of the lack of leadership as well as the concern that the FED is not doing all it can (?really).  The things that are being down are not helping. There is a general agreement that the plans and other stimulus measures have not done anything and are not going to do much in its current forms. If nothing is done on the fiscal side, there will be a drag of about 2% of GDP.

Demand is weak as there is no confidence but also because there is not enough stimulus on a short term basis. There are things that can be done, but are not. The overall political situation at this time is at best, un-encouraging.

9:40am – 10:20am – Euro Breakup or The United States of Europe

David Blanchflower

Discussion about the the coordinated action and that is the coordinated action is the news This is perhaps why Juergen Stark resigned last week. This is a really big deal. It also calls into question of depth of the problem. In other words, is the situation so deep that there needed to be a coordinated action.  This is clearly a liquidity problem.

Austerity is supported by governments but the evidence is that Austerity has failed as confidence is collapsed, growth has failed and there is discontent. Riots and a great deal of  increased unemployment has shows that there has been the wrong path followed.

Is there a way to have an orderly default of a sovereign nation? If Greece can leave the Euro quickly is unlikely. There are basis problems as little as the inability for Greece to transact. There will be major lawsuits etc. Leaving the Euro will be unlikely for Greece in the short term. Default is more likely and that may need to be done.

Dino Koss

When you have banks that are unable to get funds and in particular US dollars that is a problem. Banks have been seeing a liquidity problem and the amount f swap lines between the US and Europe and therefore it is already available. For right now, this was a necessary liquidity problem, though it is not a final solution. The action today was a short term fix to somewhat recapitalize the banks, for a period. Perhaps months. There needs to be another mechanism to bring these banks up to the Basel standards.

Annalisa Piazza

What needs to happen next? Has the ECB overstepped it bounds.

The ECB is going to have to do something and the move today was helping the markets short term, and in the end they may look to put together treaties. In the near future they need to cut rates to help confidence. In the next few months the ECB etc will need to buy Spanish bonds as well as other over the next couple of years. The Euro is under pressure but no one can afford a breakup of the Euro. Any country that will leave would be hurt terribly. Asia could not afford to have a breakup of the Euro or the EuroZone. This is a long-term project to save the area and this will take years.

There is no growth in EuroZone and the fiscal austerity needs to be done in individual countries an then the stimulus for area can

John R. Taylor

This does not get at any of the major problems underlying the situation. Just yesterday there was a few of the banks that could not get funding. So the was more a requirement.

With the recent coordinated action in Europe, what to do? STAY AWAY. This is a horrifically poisonous environment. If your strategies have to be in Europe, it is difficult as we really have not grappled with the true solution. They cannot create growth if there is austerity and no growth.  The Swiss will be able to do well with the caveat that the Swiss believe that Europe will solve their problems, but that is unlikely.

10:20am – 10:40am  – A Conversion with Ray Dalio

Ray Dalio

If it was not unexpected that we saw this last crisis, what is next? The biggest problems is that we are not having a conversation at the highest level that discusses the machine. Even though that the we make decisions, we need to know how the economic machine works.  We need to have a quality conversation about how the economic and political machines work and then we can create better decisions.

Even though there will be choices made, even after choices are made, they may not be the best for everyone. For example lets imagine that you earn $100,000 per year and have no debt. You can go to a bank and get $10,000 loan. That is okay and you can spend and then if you do it over and over again and then there will be a time that you can no longer pay the debt service. Then you can lower interest rates and when there is no more room there… problems.

Credit can be created in countries and the same cycle as above will persist. How much of the money that is being spent by ECB to do a restructuring and other measures to fix things. One of the most important things now is to understand what is going on and make some important plans, rather than waking up every day to a new surprise.

On printing money: It is quite a handy thing to have. If you are a creditor with a linked policy then you have problems in that there are extremes that are created. For example Greece is a creditor and they cannot adjust and they are their economy is going to crash, if on the other hand you have those that are linked and needs to print then you have a bubble like China.

What is working for Bridgewater? Dalio says the he writes the daily so that he knows that he knows what he is doing wrong. If you diversify and don’t rely on only one things to make your year, but many ideas go into the  Ray Dalio code and his template for the economy is available to download HERE. (pdf).

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BMW M5

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By Barry Ritholtz - September 24th, 2011, 9:00AM

Source:
Driven: BMW M5
Classic Driver, September 23, 2011

The King Report: Parsing the Fed

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By Bill King - September 24th, 2011, 8:00AM

As expected the Fed announced that it would extend the maturity on its portfolio. It will buy $400B of US debt with maturities of 6 years to 30 years; and it will sell $400B of 3 years or less US debt.

32% of the Fed debt purchases will be 6-8 years; 32% will be 8-10 years; 4% will be 10-20 years; and 29% will be 20-30 years. The Fed essentially targeted and will monetize the expected amount of US Treasury new debt issuance in coming quarters.

The most important point of the FOMC Communiqué is the Fed greatly lowered its current economic assessment and now asserts that “there are significant downside risks to the economic outlook.”

The Fed said “economic growth so far this year has been considerably slower than the committee expected. Indicators suggest a deterioration in overall labor market conditions in recent months, and the unemployment rate has moved up. Household spending has flattened out…

The second most important point about the FOMC is: the Fed has spent one of its few remaining symbolic bullets. Only QE 3.0 [any type of monetization] and lowering the IOER remain.

All the Fed did was a partial appeasement of market expectations. There was no reduction in IOER.

The extension of the Fed’s portfolio is a craven submission to the demands of a few Street pundits to do something, anything. It will accomplish nothing good for US consumers or the US economy.

As we have been screaming for the past several weeks, the Fed did NOT do a reenactment of Operation Twist, which stated purposes were to drive short rates higher and long rates lower.

The odds of QE 3.0 diminish as the election approaches; so the Fed could be out of the market unless a big bank bursts or a major systemic problem appears.

Stocks tanked after several minutes of jerking around because the extension of the Fed’s holding is innocuous and even though the Fed sees ‘significant’ economic risks there is little hope of any new Fed action unless something really bad occurs. The prop that kept sellers constrained and some traders and investors in stocks, the possibility that the Fed will ‘do something’, has been removed.

Furthermore, trapped stock, commodity and economic bulls that unfathomably thought QE 3.0 would be enacted due to the extension of the scheduled September FOMC meeting to two days, to allow for a fuller discussion of policies, don’t have that canard to use anymore. And they were dead wrong anyway.

Bill Gross called for the Fed do to Operation Twist in early June, as QE 2.0 was about to end. Then parrot-like pundits and commentators joined the chorus and called for Twist. The Fed appeased them.

One wonders if Gross or some pundit calls for the Fed to start practicing voodoo and other Street pundits parrot that call, will the Fed announce that it will start practicing voodoo to satisfy Street expectations.

The DJ Transportation Average cratered 5.27% on Wednesday. Land transportation companies led the
way. This is another indication of economic duress.

Weekly and monthly technical indicators suggest stocks are in bear market mode.



S&P 500 Index, weekly – below downward sloping 52-week moving average for six weeks

S&P 500 Index, monthly – MACD on rare monthly sell signal, last triggered in December 2007

Please note the very ominous descending triple top formation, on the highly significant monthly basis.

“The race is not always to the swift nor the battle to the strong, but that’s the way to bet.” Damon Runyon

The Dollar Index formed a similar pattern that marked a significant top in 2001-2002.


Dollar Index, weekly – descending triple top marked a significant, if not generational, dollar top

Analysis: Fed’s twist moves hurts company pension plans

Lower rates mean the future benefits have a higher present value, ballooning the defined benefit funds’ liabilities. Pension consultants estimate a 1.0 percent drop in rates increases liabilities by 10 percent to 15 percent.
(Reuters)

The bottom line

Stocks are in a bear market; the global economy is teetering; Europe is imploding; the global banking system is dysfunctional; most sovereign debt no longer is ‘risk free’; nations have spent trillions trying to prevent the collapse of socialism and crony capitalism; central banks have monetized trillions trying to paper over collapsing living standards, unaffordable government spending and zombie banks.

So pray tell, what will possibly spark an economic rebound? Lower rates? Government deficit spending? Consumers taking on more debt? Trillions have been spent on a miserable economic dead cat bounce.

The only solution is a massive purge and then the restructuring of government, banks and consumer balance sheets and spending habits.

The facts are clear. The [perceived] painless fixes are exhausted. The trends are clear. Why should one bet any other way? We’re going with the swift and strong until proven otherwise.

~~~

Source:
The King Report,
M. Ramsey King Securities, Inc.
September 22, 2011

Tangled Up In Blue

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By Barry Ritholtz - September 24th, 2011, 6:49AM

At dinner last night, our friend Giselle mentioned she was starting to get into Dylan. When I said Tangled Up In Blue was one of my favorite songs, she stunned us by saying she hadn’t heard it yet.

Astonishing!

Its off of Blood on the Tracks (Wikipedia discussion, CD/MP3 at Amazon)

Here is Dylan’s live acoustic version, and a few surprising covers :

~~~

Bob Dylan

~~~

Jerry Garcia Band

More videos, lyrics after the jump

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A Word About Precious Metals Margins

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By Barry Ritholtz - September 24th, 2011, 6:21AM

There has been a bit of misinformation and faux outrage about the CME margin requirements for Gold, Silver, and other precious metals, as well as Copper.

I do not think people understand what this means, and why the CME is doing this.

To begin with, commodities are purchased with futures contracts, which offer enormous leverage to speculators. As of this Monday, the minimum cash deposit for trading gold futures will be $11,475 per 100-ounce contract — at $1700 per ounce, that is a $170,000 position. The leverage is nearly 15 to 1. Stocks and bonds, for comparison, trade at 2 to 1 maximum leverage using firm margin. At 15-1, a less than 7% move against you wipes out your capital entirely.

Put it in other terms, if you have $100,000 to speculate with, you can purchase $200,000 worth of stock, or using the same $100k, you can buy $1,481,481.48 in gold futures.

Back in Q1 2009, when Gold was $1000 per ounce, you only needed $5,807.70 to buy 100 ozs of gold in futures (worth $100,000); That’s a little more than 17 to 1 leverage. At those levels, a less than 6% move against you wipes out your capital.

Hence, as Gold has been purchased by more speculators who are highly leveraged, the exchange is trying to ensure that these gold traders have sufficient posted cash as a margin of safety in case of any significant move against them.

Given the vertical spike in Gold prices the past few months, this is merely prudent risk management. Call it managing margin and counter-party risk — something we haven’t seen in other non exchange traded items like CDS or CDOs. Had they been exchange traded with margin rules, perhaps the 2008 collapse would not have been as significant as it was.

~~~

The recent history of CME margin changes for Comex 100 Gold Futures is after the jump.

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Suppressing Financial Instability Increases Risk of Market Breakdown

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By Washingtons Blog - September 24th, 2011, 1:00AM

Financial analyst and author Nassim Taleb demonstrated that suppressing market volatility in the short-run leads to much more violent bursts of dislocation and chaos in the long run.

Taleb learned many of his ideas from mathematician Benoit Mandelbrot (who discovered fractals). As Scientific American noted in 2008:

One of those long-time market watchers is fractal pioneer Benoit Mandelbrot. In 1999, Scientific American published an article by Mandelbrot that showed how fractal geometry can model market volatility, while revealing the intrinsic deficiencies of a cornerstone of finance called modern portfolio theory (for which there has been awarded more than one Nobel Prize in Economics).

Mandelbrot, 83, contends that portfolio theory, which tries to maximize return for a given level of risk, treats extreme events (like, say, yesterday’s market shockers) with “benign neglect: it regards large market shifts as too unlikely to matter or as impossible to take into account.” The faulty assumption of modern portfolio theorists, in Mandelbrot’s view, is that price changes do not drift far from the mean when observing daily ups and downs—so extreme events are exceedingly rare. “Typhoons, in effect, are defined out of existence,” he wrote.

Similarly, Graham Giller – from Oxford University in experimental elementary particle physics, then strategy researcher and portfolio manager for Morgan Stanley – writes today:

The Greenspan [and Bernanke] era monetary policy has altered the distribution of changes in interest rates in a way that exchanges a reduction in day-to-day ‘normal’ variability for a considerably higher (perhaps catastrophically higher as we are finding out this week) likelihood of extreme shocks.

20110922 Kurtosis 0 Attempts to Suppress Volatility Could Lead to a Crash in Existing Economic and Political Systems

I first made the attached chart in 2004 after attending a lecture by Benoit Mandelbrot, and reading his “Fractals and Scaling in Finance.”

***

So a narrative for what the Greenspan era monetary policy has done to the distribution of changes in rates is to exchange a decreased daily variability for a higher (perhaps catastrophically higher as we have found out) likelihood for extreme shocks. [And nothing has changed under Bernanke.]

***

The whole enterprise of bond portfolio risk management is intrinsically unreliable.

***

It is this constant papering-over of the day-to-day cracks (and business cycle) that is supposedly so beneficial for our society (and central planners) as a whole that creates a building tension as the underlying causes grow larger and larger and are never purged until in one fell swoop, the market mechanism finds a way.

And as I noted last year, interest rate derivatives – like portfolio insurance in the 1980s – might also be creating huge risks, while appearing in the short-run to be reducing risks.

Of course, Taleb, Mandelbrot and Giller’s analysis of volatility means that the Fed and other central planners’ attempts to prop up some asset prices or drive some indicators down as a way to reduce volatility could well lead to a more explosive crash of the entire financial system.

Suppressing Political Volatility Increases the Risk of a Breakdown in Existing Social Order

This principle not only applies to markets and finance, but also to sociology and politics.

“Those who make peaceful revolution impossible will make violent revolution inevitable. ”
- President John F. Kennedy

“If you shut up the truth and bury it under the ground, it will but grow, and gather to itself such explosive power that the day it bursts through it will blow up everything in its way.”
- French author Emile Zola

Indeed, Taleb co-wrote an article in May with Mark Blyth – Professor of International Political Economy at Brown University – stating:

Why is surprise the permanent condition of the U.S. political and economic elite? In 2007-8, when the global financial system imploded, the cry that no one could have seen this coming was heard everywhere, despite the existence of numerous analyses showing that a crisis was unavoidable. It is no surprise that one hears precisely the same response today regarding the current turmoil in the Middle East. The critical issue in both cases is the artificial suppression of volatility — the ups and downs of life — in the name of stability. It is both misguided and dangerous to push unobserved risks further into the statistical tails of the probability distribution of outcomes and allow these high-impact, low-probability “tail risks” to disappear from policymakers’ fields of observation. What the world is witnessing in Tunisia, Egypt, and Libya is simply what happens when highly constrained systems explode. [Well, Al Qaeda also had a role in creating chaos in Libya, that's beyond the scope of this post.]

Complex systems that have artificially suppressed volatility tend to become extremely fragile, while at the same time exhibiting no visible risks. In fact, they tend to be too calm and exhibit minimal variability as silent risks accumulate beneath the surface. Although the stated intention of political leaders and economic policymakers is to stabilize the system by inhibiting fluctuations, the result tends to be the opposite. These artificially constrained systems become prone to “Black Swans” — that is, they become extremely vulnerable to large-scale events that lie far from the statistical norm and were largely unpredictable to a given set of observers.

Such environments eventually experience massive blowups, catching everyone off-guard and undoing years of stability or, in some cases, ending up far worse than they were in their initial volatile state. Indeed, the longer it takes for the blowup to occur, the worse the resulting harm in both economic and political systems.

Seeking to restrict variability seems to be good policy (who does not prefer stability to chaos?), so it is with very good intentions that policymakers unwittingly increase the risk of major blowups. And it is the same misperception of the properties of natural systems that led to both the economic crisis of 2007-8 and the current turmoil in the Arab world. The policy implications are identical: to make systems robust, all risks must be visible and out in the open — fluctuat nec mergitur (it fluctuates but does not sink) goes the Latin saying.

So the efforts of governments, powerful corporations and mainstream media all over the world to stifle dissent could backfire … and lead to a wholesale dissolution of the entrenched systems of power.

Something Phenomenal Happened

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By Bob Lefsetz - September 23rd, 2011, 7:30PM

Something phenomenal happened during our Austin City Limits Festival live webcast this past weekend.
A band blew up right before our eyes DURING the Festival weekend.
It happened online.
And it further proved that in 2011 Festival webcasts are making a difference for artists.

Full disclosure: I produce the live webcasts and the video at the ACL Festival (and Lollapalooza and Coachella).

Here’s what happened.

In addition to the live webcast of 50 bands, we were asked by YouTube if we could clear at least 4 artist-approved songs for the online Archives by the end of Friday night.
If so, they would promote these videos on the YT Home Page on Saturday, and drive traffic to the ACLFestival page.
We scrambled and got approved titles from Coldplay, Foster the People, Brandi Carlile, and Smith Westerns.
And an emerging band called Cults, who played first-up on Friday at 11:45am, in front of a few hundred on a small stage, just about the lowest slot at the Fest.

The YT Home Page promo went up mid-Saturday.
By midnight on Saturday 160,000 people has streamed the VOD of Cults buzzed-about song ‘Go Outside.’
At that point Coldplay’s new single Paradise was at 150,000 streams. Foster’s hit also had big numbers.
By Sunday the Cults number was 320,000; Coldplay tracking right with them.
As of Tuesday evening when I’m writing this, uber-stars Coldplay are at 502,817 streams, and Cults are right there at 502,416.
Five Hundred Thousand Streams in 4 days!!!
It’s not a dancing cat or a cute baby.
It’s a song.
I knew Cults had a buzz, but WOW.

All these videos and dozens more below:

I just like this story.
Young band, barely out of the basement, gets blog love, still getting their shit together, hasn’t toured much, record just out.
Then HUGE CRAZY numbers of fans find them this week online, and see that they are cool.
And this costs the band nothing.
The label didn’t do it.
The festival promoters (C3 Presents) made this happen (and YouTube, more on them later).
Everyone on the band’s team gets jazzed.
They sell-out more shows.
Get to make more records.
Rock ‘n Roll lives to fight another day.

And it’s surely not our video genius that’s making this happen.
Frankly, our video for Cults is not so damn good.
It was Noon (!), first band of the first day, our smallest stage, director hasn’t settled in, doesn’t even know his cameramen’s names yet.
It’s 101 degrees in Texas, band is barely awake, crowd is just arriving.
We only had 3 cameras working there, so I’m just thrilled we even caught it properly.
It’s all live/live, no edits, no remix.
But a hit’s a hit!

Cults are far from the only ones to benefit from Fest webcasts.
At Coachella the indie-band Freelance Whales told me they vaulted into the top Twitter Trends during their webcast performance.
Foster the People at Lolla got crazy numbers for their perf video of Pumped Up Kicks.
Coldplay has blogged repeatedly about their Festival webcasts, and the traffic has followed.
My Morning Jacket’s's online fans came back to the band with tons of love for their Lolla and ACL shows.
Just a few examples, but literally every band connects.

So what changed in 2011?
It’s on YouTube, that’s what.
You need a great Festival, committed promoters, and a sponsor who wants to be part of it all.
But YouTube brings it to the people globally, and then let’s them know it’s there.
At Coachella, we cleared Arcade at 5pm on showday, and Kanye at 8pm on showday, and YouTube still got the word out.
They sit in our trucks all weekend, and tweak the user experience non-stop.
And get this, they care about the music. I’m telling you, they are passionate.

So good for Cults AND Coldplay.
And good for another band next time.

Source:
Bob Lefsetz
Hank Neuberger, Springboard Productions
www.springboardproductions.net

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