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Powerful Australian Anti-DWI Advert

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By Barry Ritholtz - December 23rd, 2011, 2:00PM

Please be safe this holiday season

Very strong stuff.

On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303.
A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.

This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely.
Transport Accident Commission Victoria.

http://www.tac.vic.gov.au

PERMALINK
Category: Video.

Comments

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

3 Responses to “Powerful Australian Anti-DWI Advert”

  1. The Peak Oil Poet Says:
    December 23rd, 2011 at 3:05 pm

    hell

    p

  2. rbbrfish Says:
    December 23rd, 2011 at 8:37 pm

    Corporate American media wouldn’t have the stones to air this kind of campaign.

  3. The Window Washer Says:
    December 27th, 2011 at 11:38 am

    I think the NBA/MLB/NFL ec. should take this up. Do an add a year and run it during the each championship game. Every beer company could slap their logo on it at the end to fund it. Or just run the TAC version every year

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