The Big Picture - Macro Perspective on the Capital Markets, Economy, Technology, and Digital Media

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Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

One Response to “SEO Pyramid: Important Keys To Better Ranking”

1. Mike in Nola Says:
   January 2nd, 2012 at 6:56 am

   This is what it is at the moment. It will change as people game it.

   A dozen years ago, the last category, “technical” was one of the more important ones. Then content, in the form of having the right title, tags and terms appearing on the pages a number of times became important to Google. There was big market for programs that would analyze your pages given a search term to see how good it looked to search engine indexing program with respect to that term. Peope resorted to having lots of text on pages that was invisible to humans but visible to seach engines. Longevity also played a part. I hosted an old small Sony dealers site for a long time. It wasn’t a big or particularly exciting site, but had a lot of content in the form of product descriptions and was online since the late 1990′s: it stayed in the top 10 for a lot of terms for years.

   Then Google started using links: the more other sites had links to you, the higher your ranking. This was very big for awhile. There were services which put site owners in touch so they could link to each other on their sites. This led to another scam, creation of “link farms” which were sites that that contained only links to other sites. People paid for this service. After google got wise to this, it started devising means of determing which sites were link farms and ignoring their contributions to rankings.

   Now social media is the hot thing and even the corrner mom and pop store run by compute illiterates has a facebook page linked on their site and has a twitter feed because consultants tell them they have to.

   This too, shall pass.