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Your B of A .com

Posted By Barry Ritholtz On April 19, 2012 @ 1:31 pm In Bailouts,Credit,Politics | Comments Disabled

Someone is very very angry Bank of America, and they have expressed it rather creatively:

YourBofA.com [1]

Its a pretty brutal takedown of the many reasons some folks out there are a tad angry at America’s biggest bailed out bank. This is not your run of the mill anti-cor[orate site, but a deep-pocketed broadside. Someone went to a whole lot of trouble to put up a very thorough critique of BofA.

As you delve deeper into the site, its apparent that this is a well funded effort aimed at embarrassing CEO Brian Moynihan. (Any one have any ideas as to who is behind this?)

You can create your own BofA adverts [2] (you can see my favorite here [3]), a list of  ideas for the bank with a REDDIT like up or down feature [4], and a section on Lessons Learned [5] which is rather sarcastic.  And while some of the work is pretty rough, much of it has quite a wicked sense of humor.

This is no simple SUCKS site, but a very deep run at the BofA brand:

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[6]

 

 

[7]

 

 

About Us

Born in the rubble of the great San Francisco earthquake of 1906, the story of Bank of America is the story of America. From handshake loans to complex derivative contracts, from the boom and bust commodities market of the early 20th century, to the red hot real estate market of recent years, Bank of America is the American dream writ large: humble yet bold. Both America’s neighborhood bank – and one of the largest financial institutions in the world.

And as America is adapting to change, Bank of America is too. With businesses across America emerging from the economic downturn leaner, more efficient and ready to grow, some companies see the opportunity to make acquisitions and others to expand into new growth areas. For years, even after the recent economic downturn, we too looked to growth as a reason in itself for being. But the results have given us pause – despite major acquisitions, and a number of restructurings, Bank of America stock has lost 75-80% of its value in five years, returning weak profits and ending in a near-junk credit rating.

Bankers are paid to see the writing on the wall – the future. And in Bank of America’s case it’s highly likely that the future involves federal receivership – a new relationship with the American taxpayer. As such we look to the future both chastened, and with a renewed sense of possibility. As the residents of earthquake stricken San Francisco dug themselves out of the rubble through elbow grease and cheap credit, Your Bank of America is rolling up its sleeves, and getting to work. We can’t wait to see what the future holds.

 

 

 

 

 


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2012/04/your-b-of-a-com/

URLs in this post:

[1] YourBofA.com: http://www.yourbofa.com

[2] BofA adverts: http://www.yourbofa.com/creative

[3] favorite here: http://www.yourbofa.com/node/795

[4] up or down feature: http://www.yourbofa.com/ideas

[5] Lessons Learned: http://www.yourbofa.com/lessons-learned

[6] Image: http://www.ritholtz.com/blog/wp-content/uploads/2012/04/bofa-granma.png

[7] Image: http://www.ritholtz.com/blog/wp-content/uploads/2012/04/bofA-pays-taxes.png

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