Fascinating set of data-rich charts and tables (and a worthwhile longer read) in this Ad Age report covering Biggest Ad Spenders, Fading of TV Ads, Gross Market Share, and how companies are banking on the Web.

A few select charts & tables:


click for ginormous graphics





Financial Services Marketing
Ad Age DataCenter, October 8th, 2012

Download the full PDF here:
Financial Services Marketing

Category: Corporate Management, Web/Tech

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

3 Responses to “A Look at Financial Services Ad Spending & Marketing”

  1. I dont see internet on that last chart . . .

  2. pintelho says:

    I still don’t understand why advertising methods that are unable to connect a view or an “eyeball” to actually purchasing a product command the lion’s share of advertising dollars spent.

    In today’s world why would I want to spend money advertising in a gunshot fashion when I could use the internet and targeted advertisements? Where I can get a report that tells me who saw, clicked and bought my product.

    And why the hell are those methods of targeted advertisements not MORE expensive than the non targeted versions?

    If economics worked, then the price of traditional media advertising would be very low compared to the price of digital advertising.

    Kind of like how ammo for a 16 guage rifle is far cheaper than a laser guided missile.

  3. Michael Olenick says:

    This is spending for investment and retirement products. I’m guessing (OK – I’m sure) that if overall spending by financial services companies were taken into account the TBTF consumer banks would be far ahead of all the rest, even without the value of their local branches taken into account. That’s interesting because their brand value is plunging despite the media buys. And, no, like Barry noticed Internet isn’t here despite that next to this comment box is an Ameritrade ad.