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A Look at Financial Services Ad Spending & Marketing

Posted By Barry Ritholtz On October 15, 2012 @ 11:37 am In Corporate Management,Web/Tech | Comments Disabled

Fascinating set of data-rich charts and tables (and a worthwhile longer read) in this Ad Age report covering Biggest Ad Spenders, Fading of TV Ads, Gross Market Share, and how companies are banking on the Web.

A few select charts & tables:

 

click for ginormous graphics
[1]

 

[2]

 

[3]

 

 

Source:
Financial Services Marketing [4]
Ad Age DataCenter, October 8th, 2012
http://adage.com/trend-reports/report.php?id=71

Download the full PDF here:
Financial Services Marketing [5]


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2012/10/a-look-at-financial-services-ad-spendingmarketing/

URLs in this post:

[1] Image: http://www.ritholtz.com/blog/wp-content/uploads/2012/10/largest-investment-related.png

[2] Image: http://www.ritholtz.com/blog/wp-content/uploads/2012/10/Fin-Serv-Media-Spend.png

[3] Image: http://www.ritholtz.com/blog/wp-content/uploads/2012/10/by-medium.png

[4] Financial Services Marketing: http://adage.com/trend-reports/report.php?id=71

[5] Financial Services Marketing: http://www.ritholtz.com/blog https://gaia.adage.com/images/bin/pdf/AdAgeFinancial%20ServicesReport2012.pdf

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