This is one of those so bizarre you wonder if its real things:

Apparently, according to this Bloomberg article – Women Prefer Men Holding State Bonds, Japan Ad Says — yes, it is:

Japanese women are seeking men who invest in government bonds, according to an advertisement being run by the Ministry of Finance.

“I want my future husband to be diligent about money,” a 27-year-old woman says in an ad being run in free magazines promoting a fixed-rate, three-year note that Japan started selling last week. “Playboys are no good.” She’s one of five women featured in the page, which says “Men who hold JGBs are popular with women!!”


“Men that own government bonds are popular with the ladies!”

Source: Liberty Blitzkrieg via Zero Hedge,  and Hat tip Jim Bianco


Yes, its a slow holiday week . . .


UPDATE: November 20, 2012  3:20pm

Readers tell me it is pure photoshop




Category: Fixed Income/Interest Rates, Humor

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

9 Responses to “Sex Sells JGBs”

  1. Dan Ray says:

    As you suspected, it’s a prank. reports that it has fooled others, including CNBC.
    The Japanese government did indeed publish a silly ad indicating women prefer bondholding men, but the concept was then taken, via Photoshop, to a humorous extreme.


    BR: Awesome!

  2. Bob A says:

    Sign me up

  3. [...] Big Picture: Can sex sell bonds? - Japanese women are seeking men who invest in government bonds, according to an advertisement [...]

  4. gordo365 says:

    Would be fun to get some talking point memos from bank lobby on how to attack Elizabeth Warren – and make some flashy posters out of them.

  5. BigD173 says:

    “Hey baby, come over to my place and watch my bond mature.”

  6. Who me says:

    This may be a prank but it does work in the US. Gals love men who have US Treasuries, especially the long ones.

  7. ronin says:

    I lived in Japan for 10 years and rode the subway with educated men who read pornographic comics right next to grammar school children. This might be a prank, but it wouldn’t surprise me in the least bit if it was also true….

  8. paqui says:

    This may be a prank but, according to the Telegraph, the Japanese government has used sexual attractiveness to sell bonds to young men in the past. For example, using girlbands to promote them.

    It also appears in the Japan Times, which also mentions the captain of the national women’s soccer team, Homare Sawa.

    The objective would be to “boost sales of reconstruction bonds for individual investors”. I guess individual investors is not the same as single investors.


    BR: Yes, we mentioned this yesterday here — and it is a prank