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Sex Sells JGBs

Posted By Barry Ritholtz On November 20, 2012 @ 2:30 pm In Fixed Income/Interest Rates,Humor | Comments Disabled

This is one of those so bizarre you wonder if its real things:

Apparently, according to this Bloomberg article – Women Prefer Men Holding State Bonds, Japan Ad Says [1] — yes, it is:

Japanese women are seeking men who invest in government bonds, according to an advertisement being run by the Ministry of Finance.

“I want my future husband to be diligent about money,” a 27-year-old woman says in an ad being run in free magazines promoting a fixed-rate, three-year note that Japan started selling last week. “Playboys are no good.” She’s one of five women featured in the page, which says “Men who hold JGBs are popular with women!!”


“Men that own government bonds are popular with the ladies!”
Source: Liberty Blitzkrieg [3] via Zero Hedge [4],  and Hat tip Jim Bianco [5]


Yes, its a slow holiday week . . .


UPDATE: November 20, 2012  3:20pm

Readers tell me it is pure photoshop [6]




Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2012/11/sex-sells-jgbs/

URLs in this post:

[1] Women Prefer Men Holding State Bonds, Japan Ad Says: http://www.bloomberg.com/news/2010-06-09/women-prefer-men-holding-government-bonds-japan-finance-ministry-ad-says.html

[2] Image: http://www.ritholtz.com/blog/wp-content/uploads/2012/11/JGB_en.jpeg

[3] Liberty Blitzkrieg: http://libertyblitzkrieg.com/2012/11/19/real-men-buy-jgbs/

[4] Zero Hedge: http://www.zerohedge.com/news/2012-11-19/monday-humor-sex-sells-japanese-bonds

[5] Jim Bianco: http://www.arborresearch.com/bianco

[6] pure photoshop: http://www.ritholtz.com/bloghttp:/asiajin.com/blog/2010/06/15/cnbc-pranked-by-japanese-photoshopper

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