What every professional should know about branding.

Downloadable PDF available here: http://info.cpvinc.com/9-criteria-for-brand-essence

Category: Consumer Spending, Think Tank

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

One Response to “The 9 Criteria for Brand Essence”

  1. denim says:

    The man’s a genus.

    Be your own brand:

    “They may forget what you said, but they will never forget how you made them feel.”

    –Carl W Buechner, a Presbyterian minister born in 1926.