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The 9 Criteria for Brand Essence

Posted By Barry Ritholtz On December 3, 2012 @ 3:00 pm In Consumer Spending,Think Tank | Comments Disabled

What every professional should know about branding.

The 9 Criteria for Brand Essence (TM) [1] from Kirk Phillips [2]

Downloadable PDF available here: http://info.cpvinc.com/9-criteria-for-brand-essence

Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2012/12/the-9-criteria-for-brand-essence/

URLs in this post:

[1] The 9 Criteria for Brand Essence (TM): http://www.slideshare.net/kirkphillips/the-9-crit

[2] Kirk Phillips: http://www.slideshare.net/kirkphillips

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