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Australia: The World’s Biggest Social Media Team

Posted By Barry Ritholtz On February 23, 2013 @ 3:00 pm In Digital Media,Think Tank | Comments Disabled

In 2012, Australia was the most popular travel 
destination on Facebook, Google+ and Instagram.

In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.

There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.

The World's Biggest Social Media Team [1] from TourismAustralia [2]

The World’s Biggest Social Media Team
by TourismAustralia on Feb 15, 2013


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2013/02/australia-the-worlds-biggest-social-media-team/

URLs in this post:

[1] The World's Biggest Social Media Team: http://www.slideshare.net/TourismAustralia/the-worlds-biggest-social-media-team-16545786

[2] TourismAustralia: http://www.slideshare.net/TourismAustralia

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