I have seen immediate improvement in the site: The main page loads 4X faster; it now generates much more detailed page analytics (what people are and are not clicking on/reading); the page views/visitor have increased. The average length of time per post has also increased.
Based on your comments and emails, here are the changes I implemented:
• Changed the color scheme from candy color to something more subdued
• Reduced the size of the artwork (“marginalia”)
• Reduced the size and color of the navigation links in the header
• Removed the Twitter/Facebook/G+/Linked In icons from all 10 home page posts (only on the top/open post)
• Removed superfluous content in the sidebar
• Reduced the number of adverts on the page;
Since the last few iterations, the site is light and fast and pleasing to the eye.
I still think the navigation links up top are too big and spread out – since the way I run my business is strictly word of mouth and referral, I prefer these to be smaller and less in your face. Also, I think I can get rid of “Home” and just go with: Asset Management/Speaking/Book /Contact.
I still have a few other things left to tweak:
• Reduced the size of icons next to each headline ((I’d like to make those icons about 30-40% less large on the page as well)
• Reduce navigation links down a font size
• Replace blue Favicon with old color (black & tan)
• Make the “Read More” red or more visible
The 5 little icons correlate to the tabs in the old design. According to Google Analytics, those old icons were hardly clicked. The reason, I assume, is as soon as you scrolled an inch or two, they were off your screen.
Your most emailed questions and their answers are after the jump . . .
Q: I don’t like clicking to open each new post.
A:When we had all 10 posts open, it loaded very slowly. The new version does not have to load 10 posts of graphics, charts, videos, etc. And, I now get analytics as to what specific posts you folks actually are reading. Its a huge improvement
Q: I am reluctant to click on something that I may not like.
A: You have to have a wee bit of faith in me that I ain’t publish crap — I would hope that after 11 years, 25,000 posts and a 137 million page views, I have earned at least a teeny bit of trust. Besides, its a click — what’s that cost you?
Q: I might be interested in posts if you gave me more info — a teaser paragraph
A: That’s a really good idea. Currently, the teaser intro is automated (the first XX words), but I can use a specific excerpt as a teaser (I just have to remember to cut & paste it each post).
Q: Sometimes the home page loads slowly.
A: Its likely the adverts. When we see an add slowing the site down it gets tossed. (Please email me if an ad is problematic)
Q: Could you set it up so that the post expands within the open page like Andrew Sullivan or FT Alphaville does?
A: I am looking into that; but note that Sullivan is now a subscription site. He bills his readers for the extra bandwidth programming costs!
Q: I don’t care for the mobile site you developed with OnSwipe.
A: I love it! Its functional, easy to navigate and looks great, Besides, you can always default back to the desktop version.
Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.