Oldsters are about yesterday.
Youngsters are about today.
Documenting your entire life history, building a timeline, a shrine to yourself, so that the people you grew up with will be impressed? That’s for baby boomers. Their children want nothing to do with it. Kids are for living, oldsters are for dying.
Baby boomers didn’t start the texting revolution…
Want to communicate with your millennial in college? Then you’d better learn how to text, the younger generation barely e-mails. Talking on the phone? Who’d want to waste so much time!
The oldsters are rarely early adopters. They know the value of money, they’re set in their ways. For all the old bloviators bemoaning the loss of privacy online, it’s the kids who got the memo, that if they post pictures of illicit activity they might not get a job in the future. Kids believe in evanescence, oldsters believe in the permanent record. Ergo, the growth of Snapchat.
Kind of like the Facebook phone. The business media did not stop trumpeting its arrival. But the truth is a kid has no problem employing Facebook on his phone, assuming he wants to use it, it’s only oldsters who have this problem, oldsters who are not about to switch providers who are still lamenting the loss of physical keyboards. Want to know how someone’s technologically toast? If they still use a BlackBerry. You’re wiping out utilization, because it’s all about apps. E-mailing and texting back and forth is for business people who miss the future, as they plot where to have lunch.
There seems to be this belief that there’s stasis in the digital realm. As if Microsoft still ruled and tablets were not about to eclipse desktops. Sure, the digital highway is littered with the carcasses of failed enterprises, whether it be MySpace or Pets.com, but to think that iTunes is forever is to have missed the memo. The main asset of iTunes? The credit card numbers. Other than that?
As for Google… It’s been proven no one can eclipse the company in search, but is search, as we know it today, important tomorrow? Are we really gonna just type keywords into a blank field?
The only company that seems to know what’s going on is Amazon. Which refuses to worry about profits and keeps plowing whatever money it makes into innovation, old style Microsoft innovation, not pure, incredible Apple innovation. Yup, the first iteration of Amazon products always sucks…but they keep on improving them. And they keep adding features to Prime and inventing new products.
What is the new product of Facebook?
Facebook didn’t come up with Tumblr or Pinterest, and certainly missed out on Twitter.
And isn’t it fascinating that the young ‘uns were the last to come to Twitter. The old techies and early adopters were there first. But their parents still don’t understand the need for Twitter, never mind how to use it.
We live in a fluid society. If your result comes up on the second page of Google, it might as well not exist…hell, if it’s not one of the first two or three hits, if not the very first.
Bury that information on Facebook, soon no one will see it.
But those who care are exchanging real time info constantly in the new world. That’s where it’s at.
And searching for profits, locked into an old paradigm, establishing contact between the distant, the lost, Facebook is missing the future.
Look at it this way… Kids already knew their friends, were already in constant contact with them. It’s baby boomers who needed to catch up on the lost souls.
I’m not saying Facebook is toast. I’m not saying no oldsters use Twitter.
But I am saying to look at the trends.
Microsoft owned desktop computing. They’ve even been reluctant to port their productivity apps to the iPad.
Is this a recipe for further success?
Tech is like bands, they’re rarely forever.
And if you want to know what a kid’s up to, going to their Facebook page will tell you very little. Hell, they’re leaving few digital crumbs for their parents… They’re devouring the cookies and leaving no trace!
Visit the archive
If you would like to subscribe to the LefsetzLetter
Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.