Bloomberg: Ferrari-fueledMaserati goes after bored German sedan buyers:


Click to enlarge
2014 Maserati Ghibli - Front 3/4 - 3

2014 Maserati Ghibli - Action Profile - 2



• V6 turbodiesel, ZF eight-speed torque converter automatic transmission. Rear-wheel drive.
• $ 74,514.5 for the turbodiesel; $ 65,600 for the standard 330bhp Ghibli and $79,724.60 for 410bhp AWD Ghibli S
• 270bhp @ 4,000rpm
• 443 lb ft @ 2,000rpm
• Top speed 155mph
• 0-62mph 6.3sec
• 36.2mpg/47.9mpg EU Urban/Combined

And, it goes on sale in October 2013.
Maserati’s Ferrari-Fueled Ghibli Targets Bored BMW Drivers

Maserati Ghibli

2014 Maserati Ghibli - Action Front 3/4

2014 Maserati Ghibli - Rear 3/4 - 4

2014 Maserati Ghibli - Interior - 2

2014 Maserati Ghibli - Detail - 3

2014 Maserati Ghibli - Rear Seats
Source: Edmunds , Bloomberg

Category: Weekend

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13 Responses to “Maserati Chasing BMW, Mercedes Buyers”

  1. rocketgas says:

    Neptune’s Fork, is it a boat?

  2. chartist says:

    This car will definitely give Mercedes S class shoppers something else to consider. BMW 7 series styling is absolutely pedestrian. Nice to see more diesels coming out. I bought a Mercedes E320 in 2004 on the first day Mercedes reintroduced the diesel to America. I still own it and use it as my daily driver. It gets 37 mpg on the highway, just as advertised. It’s been my best car purchase.

  3. chartist says:

    One thing I noticed in these photos. Unless this Maserati is going to compete for Mercedes E class and BMW 5 series buyers, the last photo shows rear seating offering rather limited leg room.

  4. bmz says:

    I don’t want to be that 5th.

  5. chartist says:

    I don’t see this as a five seat vehicle. The rear ventilation extends nearly to the rear seat and the hump in the middle of the rear seat is very pronounced. There does appear to be rear seat belts for three, but even three children aren’t going to like that arrangement as the middle child will have to straddle the console vent….I can hear it now from the children on either side, “he’s kicking me!”.

    • Look at the Porsche Panamerica, the Audi A7, the Mercedes CLS — all three have bucket like seats with a center console. This is much more a 5 passenger vehicle

  6. DeDude says:

    Most cars are driven with one or two adults in them. If you have 3 kids you buy a minivan or SUV because it is not just the number of people but also all the stuff.

  7. Herman Frank says:

    Peace on Earth! :-)

    Who cares about space this or that! Once you have the cash jingling in your pocket to either lease or buy a $80K+ car it’s all about “emotion”. The nanny can take the minivan with the driver and the kids’ stuff! If she wants to we can give the driver a day off and SHE can drive the minivan. She only has to set the same destination on the GPS gizmo as where papa & mama go with the kids on that back seat.

    Whether we zap along in a Panamera, a Cayenne, a Range Rover, stretched A8, an S, or whatever it says on the front and back …. we are emotionally charged and satisfied by the fact that we saw a sculpture on wheels, a promise of speed, a whiff of luxury – - and we bought it!

    End of story. Go enjoy! Live your dream!

  8. b_thunder says:

    the reviews for this car are for the most part unflattering. for now most ppl have no idea what it is and would assume it’s in the ferrari league and cost well north of $100k, probably closer to $200k. that’s the “hook” Maserati is trying to exploit.
    @ $65k very soon there will be a ton of them, including driven by the folks prominently featured in the “Sopranos” who wear tracksuits, work in “sanitation” and prefer (but can’t always afford) expensive italian-made things.
    my 2nd thought is that when there’s one or 2 cars with a “trident” on the hood parked on every corner, the sales and the resale value for the $160k Maseratis would plummet. This car will bring short-term profit but will devalue the brand from Aston Martin level so somewhere below Jaguar.
    Wouldn’t touch it with a 20-ft pole. Just gimme Audi S- or RS-whatever!

  9. Joe Friday says:

    The original Ghibli was one of my favorites:



    Great driving car.

  10. Robert M says:

    Truly beautiful car. IMSMC, I first saw a picture of this is the WSJ 2003. It was a fun test ride and a beautiful car. As to seating no one pays this money to be someone’s chauffuer. Your best friend is lucky if you give him a ride because his car actually broke down

  11. laturb says:

    The allure and marque of this car is enough to send me dribbling, and at $65k it’s a GIVEAWAY!!!