Cell Phone Tracking Customers in Retail Stores

July 18, 2013 6:00am by Barry Ritholtz

It appears to be anonymous, although I doubt it will stay that way:

Big Data Hits Real Life

July 14, 2013By Erica Berenstein

Brick-and-mortar stores are looking for a chance to catch up with their online competitors by using software that allows them to watch customers as they shop, and gather data about their behavior.

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