The art of choosing

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.


How to make choosing easier

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Category: 401(k), Corporate Management, Really, really bad calls, Video

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3 Responses to “The Art of Choosing”

  1. RW says:

    Given the critical importance of choice in US culture it seems odd that no one appears to have systematically researched the practical elements involved. Sometimes genius does exist in what should have been obvious …at least in retrospect.

  2. Livermore Shimervore says:

    This immediately comes to mind…

  3. says:

    Yep, the market of ‘taking choices away’ will be a Trillion Dollar Industry.
    Apple has mastered it.